adidas and 032c magazine celebrate the opening of No 74 with METROPOL PARASOL. The magic »Parasol«, a three-dimensional installation and photography by architect and designer Juergen Mayer H. is on display.

No 74 is a unique project curated by adidas, in partnership with No 6 in London. No 6 is a pure adidas store specializing in a select product range, following the same principles as No 74.

The No 74 store presents a focused and targeted product range including adidas Sport Performance, adidas Originals, Y-3, special make-ups, limited editions as well as exclusive items signifying a close connection to Berlin’s and today’s global popular culture.

Incorporating as much creative space as possible No 74 is offering an individual and authentic platform for the vibrant forward-thinking community within music, fashion and design combining retail, art, work and gathering space with a sales area of 200 m² and a 80m² garden in the backyard.

For the Berlin opening of No 74 adidas releases a special edition of Stan Smith tagged with No 74 and No 6, each limited to 150 pairs worldwide, exclusively available at the two respective stores in London and Berlin.

No 74
Torstraße 74
D – 10119 Berlin
T: +49.30.530 62513
More detailed images of the Stan Smith after the jump as well as images of the new space.

Adidas recently opened No. 74 in Berlin, a concept store that will be presenting exclusive items sourced around the globe. The store will carry both Adidas and non-Adidas product and will also be offering exclusive sneakers and clothing only available at No. 74.
Adidas chose a minimal hidden space in the heart of Berlin. From the outside you can hardly see that it is a store and inside a modern space welcomes you. Currently the store carries the Spring/Summer Y-3 collection with a lot more to come.
No. 74
Torstrasse 74
10119 Berlin
Germany
The only other store of this kind worldwide is based in London, called No. 6.
Check out more pictures of the new No. 74 store after the jump.