Today we witnessed something that we have not in a while. Camping, lining up, lists – all that for sneakers. Today No. 74 in Berlin released the Bape Superstar, the Undefeated Top Ten and the original colorway of the Micropacer. People traveled to Berlin from all over Europe to get their hands on a pair. Only London and Tokyo will get these, with the US entirely left out from the drop, for reasons that we do not know.

The No. 74 crew took well care of their clients, offering fresh coffee and croissants to the early crowd and campers. Furthermore they produced a poster of the Bape Superstar, that was handed out to every customer. The posters are limited to 74 pieces.

Photography: Highsnobiety

A complete launch recap follows after the jump.

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Read the rest of adidas Originals B-Sides Edition Launch at No. 74 Berlin

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: adidas, bape, no. 74, Sneakers, Stores, undefeated

By now most of you have probably seen this, but here’s the official Highsnobiety team kit from the 2010 adiCup initiative. As with Tokyo and New York, Berlin was outfitted with a jersey, soccer shoes, and matching bag. The pack was produced as a collabo with No. 74 store in Berlin and design work was done by Berlin’s Studio Anti. The Berlin leg of the adiCup takes place tomorrow.

Take a look at the complete kit in detail after the jump.

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Read the rest of adiCup Berlin Germany – adidas x No. 74 x Highsnobiety

© 2010 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: adicup, adidas, bags, highsnobiety, jerseys, no. 74, Sneakers

Click here to view the embedded video.

We present you today the official recap video of the adidas No. 74 Block Party that took place last Sunday on Torstrasse in Berlin. No. 74 invited to the Block Party of the year on Torstrasse in Berlin. Together with Firmament, Undplus, Soto, Civilist, Uslu Airlines, Maison de Mallon and Paul’s Boutique they rocked the block.

Live performances included DJ Neil Armstrong from new York City and Berlin’s own Modeselektor. It was an insane party that one should not have missed. Enjoy!

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 5 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: adidas, dj neil armstrong, Events, modeselektor, no. 74, parties, soto berlin, Stores

adidas and 032c magazine celebrate the opening of No 74 with METROPOL PARASOL. The magic »Parasol«, a three-dimensional installation and photography by architect and designer Juergen Mayer H. is on display.

No 74 is a unique project curated by adidas, in partnership with No 6 in London. No 6 is a pure adidas store specializing in a select product range, following the same principles as No 74.

The No 74 store presents a focused and targeted product range including adidas Sport Performance, adidas Originals, Y-3, special make-ups, limited editions as well as exclusive items signifying a close connection to Berlin’s and today’s global popular culture.

Incorporating as much creative space as possible No 74 is offering an individual and authentic platform for the vibrant forward-thinking community within music, fashion and design combining retail, art, work and gathering space with a sales area of 200 m² and a 80m² garden in the backyard.

For the Berlin opening of No 74 adidas releases a special edition of Stan Smith tagged with No 74 and No 6, each limited to 150 pairs worldwide, exclusively available at the two respective stores in London and Berlin.

No 74
Torstraße 74
D – 10119 Berlin
T: +49.30.530 62513
More detailed images of the Stan Smith after the jump as well as images of the new space.

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Read the rest of Adidas “No. 74″ Stan Smith & Juergen Mayer Exhibit

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: 032c, adidas, berlin, footwear, highsnobiety, magazine, metropol parasol, no. 74, shop, Sneakers, stan smith, store

Adidas recently opened No. 74 in Berlin, a concept store that will be presenting exclusive items sourced around the globe. The store will carry both Adidas and non-Adidas product and will also be offering exclusive sneakers and clothing only available at No. 74.
Adidas chose a minimal hidden space in the heart of Berlin. From the outside you can hardly see that it is a store and inside a modern space welcomes you. Currently the store carries the Spring/Summer Y-3 collection with a lot more to come.
No. 74
Torstrasse 74
10119 Berlin
Germany
The only other store of this kind worldwide is based in London, called No. 6.
Check out more pictures of the new No. 74 store after the jump.

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Read the rest of No. 74 by Adidas

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: adidas, berlin, concept store, highsnobiety, no. 74, shop, store