ALIFE collaborated with Italian sunglass manufacturer RETROSUPERFUTURE to create a custom frame with matching custom lenses.

Every pair of SUPER sunglasses is hand-made in Italy and features Carl Zeiss lenses.

A total of 480 pairs of ALIFE SUPER sunglasses were produced in four colors. Red, Blue, and Purple are limited to 80 pairs per color.

Available on Saturday, August 23rd at ALIFE LA, ALIFE NYC, ALIFE Tokyo, ALIFE Vancouver, ALIFE at Colette and some more premium accounts around the globe.
Check out all four colorways of the sunglasses after the jump.

We take a first look at the much anticipated Fall 2008 collection by Married To The Mob. The Fall 2008 collection is somewhat special, as the brand moves from a collection, that was dominated by t-shirts and hoodies to a full line, consisting of many cut & sew pieces, denim, accessories and a lot more. 
Nevertheless MOB does not forget its attitude, which is once again reflected in every piece. Stand-out pieces include the new MTTM denim, caps, red denim jackets and as usual the t-shirts and fleece pieces.
Take a look at the Married To The Mob Fall 2008 collection lookbook after the jump.

On July 19th, ALIFE hosted a Session in the courtyard behind its NYC flagship that featured the Three-6-Mafia and Aux Raus titled “Three Six Bloody Three Six.”

In conjunction with the Session, ALIFE collaborated with Casio G-Shock to produce a DW-5600E that was limited to 100 pieces. The ALIFE Casio G-Shock 5600 will be available this Saturday, August 16th exclusively at ALIFE NYC.

The watch features the Alife Core logo on the band and the Alife Sessions logo on the back of the watch casing and comes in a custom commemorative package.

The T-Shirt from the July 19th Session will also be available this Saturday at ALIFE LA, ALIFE NYC and ALIFE Vancouver.
Detailed images of the entire pack follow after the jump.

To celebrate the launch of Nike Sportswear, they gave the 5th floor of NikeTown NYC the Sportswear treatment. Most impressive is probably the windrunner installation, which goes over several floors.
"To celebrate the launch of Nike Sportswear, NikeTown New York has completely redesigned its 5th floor, dedicating the entire space to Nike Sportswear.

The new NikeTown 5th floor hasn’t just undergone an architectural revolution but it has also completely changed the products on its shelves. For the first time, you will find the best of Nike Sportswear including our newest, pinnacle apparel line, the NSW Collection.

The opening of the 5th floor is marked by a five story chandelier-inspired installation built around one of Sportswear’s most important silhouettes; the Windrunner. Over 200 Windrunners were used to create this towering spectacle and is representative of the diverse nature of this enduring sport icon. The structure’s most symbolic Windrunner is the US Team model which is being worn by our athletes during Opening and Closing Ceremonies and as they claim their medals on the podiums of Beijing.

While the 5th floor revolution is a permanent fixture of NikeTown, the Windrunner installation will be taken down at the end of the month."
Check out more images after the jump.

Clientele NYC has released their Summer 2008 t-shirt, and once again the boutique on Lafayette offers a strong selection. T-shirts are available in several colorways and the line consists of both logo based and graphical tees. The t-shirts are going for 24 USD, which proofs, that a quality t-shirt does not have to be expensive.
Have a look at the entire Clientele Summer 2008 line-up after the jump.

Alife presents as part of their Fall/Winter 2008 collection yet another new model – the Shell Toe. The mid sneaker comes with a suede upper, logo tag on the back and shell toe as well as another plastic piece on the side, inspired by skate sneakers.
The new Alife NYC Shell Toe comes in a black and grey colorway and is now available at Lafayette.
Other Alife NYC Fall/Winter 2008 models you can check out here.
Detailed images after the jump.

The new Alife NYC Fall/Winter 2008 collection is starting to get to retailers. In the new collection Alife introduces again some new models, including the Chuck (based on a Chukka) and the Court Cup (based on the Stan Smith). Also the line diversifies in terms of style, offering both colorful and loud styles, as well as more subtle, high end looking shoes.
Have a look for yourself. In part the collection is already available at Flauge.
All the other Alife Fall/Winter 2008 Footear styles after the jump.

We reported earlier of the upcoming Colette x Gap pop-up store in New York, coming September 6th. Today the website for the collaborative project launched and they announced a series of great collaborations, including Andre x Neckface, Gauckler x Elms, Miss Tic x Claw Money, So_Me x ESPO. Also they will be carrying a lot of exclusive product by Adam Kimmel, Converse, Longchamp, Repetto and other brands.
Keep an eye on http://www.colettexgap.com/.
Definitely something to look out for!
A complete list of all collaborations and exclusive product after the jump.

Today, Mishka is excited to introduce an innovative new feature on its website that allows fans of the brand to individually design their own apparel.   
 
By visiting www.mishkanyc.com/customshop, buyers can personalize some of their favorite Mishka shirts, ranging from the color of the shirt and graphic, down to the label that will bare the name of the designer.  With just the color variations alone, there are over 140 unique combinations that can be achieved. Starting with the iconic Death Adders Incorporated T-shirt, one new style will be launched per month, making the individually designed apparel even more limited.   
It will cost $39.99 per custom shirt and approximately 4 weeks for delivery stateside.

Last week we reported about the online exclusive release of the Mishka NYC x Evil Design t-shirts. Here comes another online exclusive.
This time Mishka NYC worked with Skinny Digital aka The Oddity, a Swedish artist. They present "The Swedish Meatball" and the "Barnacle Bill" designs on black and white t-shirts. They are available now.