The homies at Rad Collector link up Official’s latest looks. “A mix of laid back deckwear-inspired 5 panels, gully wool fitteds, and head cooling mesh snap-backs make the collection accessible across the board. Take note of the new Lurk Hard tee in the lookbook as well, that’s a bonus sneak peek.”

Full collection can be seen here.

© 2010 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, hats, official

Official shows off their Winter 2009 Lookbook, highlighting a strong line of headwear. Focusing on it’s strengths as a headwear brand, this season Official takes a decidedly more refined and subtle approach with selective fabric based fitteds, single-knit earth tone beanies and “The Officials” snap-back in a classic red/black athletic colorway. Available at finer retailers worldwide and online now.

Each piece purchased for this season comes with a printed nylon Official Duffel Bag that zips into a pouch as a “gift with purchase.”

See the full Official Winter 2009 Lookbook after the click.

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Read the rest of Official Winter 2009 Lookbook

© 2009 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, official

Official Crown of Laurel have released three new styles of premium headwear for Spring/Summer 2009. Included in the drop are two fitteds by way of the running classic Houndstooth Wars in a flipped colorway, and the vibrant, over-the-top 8 Bit Chezk style. The release is rounded out by the return of the Neu Mesh snap back cap, this time in a red/black gingham pattern with red snap back. Overall, a nice selection of summer colors and patterns are featured on the caps. Available now at the Official Online Store.

Have a look at all three of the new Official Spring/Summer 2009 styles after the jump!

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Read the rest of Official Spring/Summer 2009 | Three New Styles

© 2009 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, neu mesh, official

Here we give you a preview of the upcoming 5-panel caps by Official. The Official Neu Camper silhouette, has a slightly deeper fit than the regular camp cap. Nice summer colors are featured on the caps and the chain gang design also returns.

Have a look at the complete line-up of Official Spring/Summer 2009 5-panel caps after the jump.

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Read the rest of Official Spring/Summer 2009 5-Panel Caps

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, official

Official Crown of Laurel and the San Francisco concept boutique Invisible Stripes have teamed up to release a limited run wool snap back hat and matching cut & sew button up. The collection subversively comments on issues in society that we face to the billionth degree, whether it¹s the over 100 billion hamburgers McDonald¹s has served up or $9 billion dollars which has been spent on Iraqi reconstruction and now cannot be accounted
for.

The cut & sew button up is limited to 50 pieces total and the snap back hat is limited to 100 pieces. The co:lab will be available this Saturday December 13th at both the Official Online Store and Invisible Stripes.

View the Official x Invisible Stripes button up and details of the cap after the jump.

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Read the rest of Official X Invisible Stripes Co:Lab Collection

© 2008 Highsnobiety for Titel Media. Author: nschon | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, official, shirts

Official drops its holiday/winter line on November 8. Snap back caps live along size five panels and fitteds. There are beanies as well, made of heavy knit jacquard. For the rest of body, Official is also releasing a series of cut and sew t-shirts. Look for the collection at your nearest Official dealer, or go direct to their site.

Check out the Official Brand Holiday 2008 Lookbook after the jump.

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Read the rest of Official Brand Holiday 2008 Lookbook

© 2008 Highsnobiety for Titel Media. Author: nschon | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, official, t-shirts

Official will be releasing a limited production run of their footie scarves at the Official Online Store on Wednesday, October 29th. Limited to only 24 pieces each, the double knit jacquard scarves come in two colorways, an off yellow and black, and a vibrant orange, yellow, and blue.

Details of the two Official Footie scarves after the jump.

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© 2008 Highsnobiety for Titel Media. Author: nschon | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: official, scarves

Official continues to introduce new silhouettes that capture and progress the contemporary fit of headwear. In this case they’ve taken the common “trucker” style and “refixed” it using premium materials, construction and
detailing. The hat keeps it’s trucker roots but noticeably ups the game with features such as a perfectly rounded crown, 8 rows of stitching on the visor, contrast Official tape and their new laser cut Official “POP” label.

This limited drop of Official Neu Mesh will be in finer boutiques worldwide in early November.

All Highsnobiety visitors receive a 20% discount when “highsnobiety” is entered in the promotional code field when ordering product on www.theofficialbrand.com.

Details of the Official Neu Mesh after the jump.

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Read the rest of Official Neu Mesh Cap

© 2008 Highsnobiety for Titel Media. Author: nschon | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Cap, neu mesh, official

Official Crown of Laurel® gives us a preview of the much-anticipated F.U. Pack that will be topping finer retailers shelves worldwide this October. 3M reflective appliqué lettering emblazons “F.U.” on the crowns of 3 different colorways, charcoal melton wool, an orange & black wool blend, and an autumn plaid. A 3M reflective undervisor hosts a silk-screened “CREW” hit, backed with a detailed “F.U. Crew” pendant embroidered on a back panel.

The F.U. fitted range from Official® blends traditional appeal with a confident disruption.

The F.U. Pack along with the entire Fall/Winter 08 collection including the expanded range of five panel campers, snap-back adjustables, heavy knit jacquard beanies, cut & sew tees, and soccer scarves will be available at Official’s premium retailers and at the Official® online store late October. Use code “high snobiety” to get 20% off when you purchase via the online shop.

Detailed views of the F.U. Fitted Range from Official after the jump.

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Read the rest of Official F.U. Pack Fall/Winter 2008 Preview

© 2008 Highsnobiety for Titel Media. Author: nschon | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, F.U., hats, official

This season Official goes beyond the classic fitted cap and introduces for the first time a new style into their collection – the 5-panel cap. They are introducing the new style in an array of designs and colorways perfect for the Fall season that lies ahead of us.
Check out the other colorways after the jump.

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Read the rest of Official Neu Camp 5-Panel Caps

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: 5-Panel, Cap, hat, highsnobiety, neu camp, official

Official gives a sneak peak at their "PurpsPack" Gunsmoke Grey Denim fitted and Baby Blue Hex Rip-Stop nylon 5 panel camper (Official Neu Camp shape) adjustable. These two hats drop simotaneously as we all wrap summer up and start piecing together our early fall kits.

The Gunsmoke Grey denim hat features the debut of the Official "Scripto" 3 panel 3D embroidery. This script also appears in their seasonal line. Undervisor is inside-out grey denim and contrast stitching throughout the hat is purple.

The 5 panel rip-stop camper is the debut of Official’s long-awaited custom 5 panel shape. This 5 panel features a deeper fit and flat visor. The print on the baby blue ripstop is Official’s "Houndstooth Disruptive Pattern." The 5 panel also features a woven safety patch on the side panel and Official PVC label on the bottom right of the front panel.

These two pieces are limited to a production of 300 pieces and will be available at finer boutiques and shops worldwide on August 25th, 2008.
More detailed images after the jump.

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Read the rest of Official Purps Pack

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, highsnobiety, official, purps pack

After being successful since its inception in the fitted hat game, Official now slowly starts rolling out other styles. Here we present you the snap back cap in a classic purple/orange design.

More pics after the jump.

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Read the rest of Official Snap Back Caps

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, highsnobiety, official, Snap Back

Long time friends Buff Monster and Jason Maggio combine their new individual ventures to produce a limited run of ball caps. Maggio, founder of Official, provides the canvas and Buff Monster the graphics. Buff Monster is best known for plastering streets with silk-screened posters. He has worked with Nike, Vans and the Standard Hotel, giving them all a dose of his metal and ice cream inspired world. 
The hat is limited and available now at the Official shop. More views after the jump.

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Read the rest of Buff Monster x Official

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: buff monster, highsnobiety, official

We give you a first look at one of the caps of the F.U. Crew series by Official. The plaid cap comes with black/charcoal 3M reflective applique "F" and "U" letters on the front panels and also the print under the visor comes in 3M. Otherwise the upper ismade of plaid. The cap is limited to 300 pieces and will be released soon.
More images after the jump.

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Read the rest of Official F.U. Crew Fitted Cap

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Cap, fitted, fu crew, hat, highsnobiety, official

Molotov cocktails are one of the most notorious weapons used by rioters and rebel groups in street clashes.  Molotovs represent the collective passion of individuals who fight for what they believe in no matter the oppression and do it with some DIY ethos.  This much anticipated new One-Time Drop from Official® is a continuation of The Ballistics Series. Cordura® ballistic nylon is utilized with true “rebel” red embroidery.  The back of the hat hosts the Molotovs “M” logo. A red sandwich bill contrasts with a powerful black and white photo print undervisor. There is also a Cordura black and bright green colorway.  The print is an overturned police car engulfed in flames fueled by the delivery of a molotov cocktail.
Retail List:
In4mation (Hawaii)
Cap Collector (Tokyo)
True (San Francisco)
Black Rainbow (Paris)
Frontline (Germany)
They will also be released in the Official online store. Check out both colorways of the cap after the jump.

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Read the rest of Official “Molotovs” Fitted Caps

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Cap, fitted, hat, highsnobiety, molotovs, official

Official presents the “Fuckers” fitted cap. These premium fitted hats capture all the attitude and swagger that the messaging blatantly depicts. With bright, contemporary rip-stop nylons and a very blunt embroidered message, they will be very pertinent to the confident segment of the customers out there.  There is no second-guessing with these styles – if you see this cap you instantly know its made for you or not!
Check out the second colorway and more details after the jump.

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Read the rest of Official “Fuckers” Fitted Caps

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Cap, fitted, fuckers, hat, highsnobiety, official

Incoronare means, quite simply, “to crown” in Italian and this style has that same dignified appearance that we have come to expect from Official ­ Crown of Laurel.  This style is an unsuspecting contrast between a fine plaid silhouette and a deeply saturated shemagh pattern for the undervisor. It is limited to 24 pieces and is only available at the Official Online Store.

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Read the rest of Official – Incoronate Stripe

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Cap, fitted, hat, incoronate, official, to crown

Official drops (or should we say “drips”) the third colorway in their Houndstooth Wars series. Black silkscreened invaders all-over with violent violet drips create a story of destruction and illustrate the clash between traditional fashion staples and the emerging trends invading our heads as we write this. Guide your mothership to www.theofficialbrand.com, join the rebel forces fight for the cause.
More pics after the jump.

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Read the rest of Official Houndstooth Wars

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, fitteds, houndstooth wars, official

After first introducing the Official Shemagh caps in neon colorways with matching scarfs, the fitted cap brand has now released the Tradi Shemaghs series, more traditional colorways. The shemagh scarf celebrated a huge comeback this season throughout the entire fashion industry. Official was the first brand to put it onto a fitted cap. For the start they offer a blue/white and a red/white version. These are available now in the Official online store.
The first neon series flew out in no time, so if you are into these, you better hurry. After the jump detailed pictures of both new colorways.

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Read the rest of Official Tradi Shemaghs

© 2007 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, fitteds, official, series, shemagh, tradi

Official drops two extremely limited styles called “Neu Jack” and “Neu Jack City” at 8:00am PST Friday, November 30th. The Fully Fuscia/Black lumberjack plaid hats are available exclusively on Official’s online store at www.theofficialbrand.com and will not be sold anywhere else. “Neu Jack City” features a florecent green Victor Cholo LA logo. Both styles feature baby blue contrast stitching and a purple/purple checker pattern undervisor.
More pictures after the jump.

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Read the rest of Official Neu Jack Series

© 2007 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, fitteds, neu jack series, official, plaid, red/black