Swiss fashion watch maker Swatch kicks off the new year with a pair of sports-inspired Gent Originals, the Olympic Games Collection – London 2012. Created with one eye on fashion and the other on the upcoming London 2012 Olympic Games, these merge pro-sport aesthetics and classic London design. The designers have given a nod both to British fashion’s mod heritage and the London 2012 Olympic Games logo by means of a two-toned palette.

Check out both watches in detail after the jump.

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Read the rest of Swatch Gents Originals ‘Olympic Games’ Collection

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Post tags: olympic games, swatch, Watches

The 26-degree chevron gives it away: you’ve seen it before. The ultimate running jacket, the Windrunner became the face of Nike apparel at a time when Nike was known for its footwear. The ’84 games offered the perfect opportunity to demonstrate how technologically advanced sporting equipment enhanced performance from head to toe; with 58 Nike supported athletes taking home 65 medals. The Windrunner is perhaps Nike’s most recognizable piece of apparel from that important era. Designed as a running jacket, its nylon construction meant lightweight wear. But the Windrunner quickly transcended its athletic identity thanks to early hip-hop culture, which made it its own. Re-mastered for today, the lightweight shell is even lighter, built from super-breathable nylon and equipped with No Sew pocket construction and an updated hood that forgoes a hood adjuster for a clean finish. The jacket also features an ultra-modern ear bud cord exit eyelet, subtle yet functional.
Also Nike introduces their new Flywire technology to the classic windrunner, making it even more light and at the same time robust. They present the Flywire Windrunner in a range of Olympic colors as well as with gold and silver details. The Nike Windrunner has once again become a popular item in recent years and this new style will certainly also be welcomed well.
Check them all out after the jump.

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Read the rest of Nike Flywire Windrunners

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: 2008, flywire, highsnobiety, nike, olympic games, windrunner