Onitsuka Tiger presents their popular Mexico 66 model in a Deluxe version. The sneaker has been handmade in Japan and come in four tonal colorways. At closer inspection one can really see and feel the premium materials used on the sneaker. The uppers come in leather and suede and even the tongue tags come each in matching colorways. Via Openers.
Take a look at some production pictures of the Onitsuka Tiger Mexico 66 Deluxe after the jump.
Onitsuka Tiger is also celebrating their 60th anniversary this year and as you may have seen with a video that we presented to you a couple of weeks ago, their theme for this years collection is the Zodiac year. Each sneaker in the line is in some way inspired by an animal out of the Zodiac calendar – special printing techniques, special finishes and interesting designs can be found on each shoe in the collection.
The Onitsuka Tiger Spring/Summer 2009 Zodiac Collection will be rolled out step by step over the next couple of months. Today we give you a little preview of what there is to come.
Once again Onitsuka Tiger has come up with a special theme and campaign and will be celebrating their 60th anniversary this year with the symbols of the Zodiac Race.
“in japanese culture a 60th birthday is a milestone of major significance laden with symbolism around the ‘cycle of life’, which is itself based on the japanese zodiac calendar.
amsterdam worldwide has reworked the ancient zodiac legend, which tells how 13 animals raced against each other to secure a spot in the zodiac calendar, to create a campaign that works across multiple communications channels. these include: a one metre-long sneaker diorama; an animation; print ads; online and in-store executions.
at the heart of the campaign is the breathtaking one metre-long zodiac race diorama shaped like a sneaker, which recreates a mythical japanese landscape in miniature.
the diorama is hand-built using the five ruling elements – wood, fire, earth, metal and water. the design features several japanese landmarks including mount fuji, the tottori sand dunes, ice sculptures from the hokkaido region, the dry volcanic area of kyushu and the pylons powering the bright lights of tokyo.” Via Designboom.
They also made a three minute animated film for the occasion and of course sneakers with the animal themes will be releasing all year long, more on that soon.
More images of the Onitsuka Tiger 60th Anniversary Zodiac Race Diorama follow after the jump.
One of the first sneakers in the Onitsuka Tiger 60th anniversary collection has been released. The Fabre comes with a design by illustrator Erik Kriek. The sneaker features his all-over rabbit design. Also the choice of materials is interesting.
The Onitsuka Tiger Fabre By Erik Kriek is now available at The Good Will Out.
The relationship between Onitsuka Tiger and Tokidoki continues this season with two low top sneakers in white and light grey. We appreciate the more subtle design that in the first line-up, with most graphics this time being placed in the lining and on the outer sole. A few character show up on the upper and the sneakers also come with a Tokidoki lacelock.
The Onitsuka Tiger x Tokidoki Spring 2009 Sneakers are now available at Ripe.
Onitsuka Tiger got together with PIPS:lab to present their latest collection. Using a 360 degree Stop Frame Animation technique, as well as the light-framing technique, the outcome is definitely interesting. In the center of attention you still have the new collection, which fuses traditional Japanese pattern making with modern silhouettes. Via Artschoolvets.
Check out a couple of more videos from the new Onitsuka Tiger collection after the jump.
Onitsuka Tiger got together with Japanese fashion designer Hiroaki Ohya to work on the Fragilis. It’s a very interesting sneaker, which comes in a white/red colorway and features a red ribbon print all-over, which read "Fragilis". Another interesting detail is the woven part on the heel, which let’s you wear the sneaker like a slipper as well. Via Colorfarm.
The Onitsuka Tiger plus Ohyo is part of their Fall/Winter 2008 collection and should be releasing in the coming weeks.
We gave you a first look at the Onitsuka Tiger Sunotore 72 a couple of weeks ago. Today we show you both colorways of the sneaker and in full effect. In normal daylight, the sneaker looks like any other sneaker with a couple of simple graphics printed over the upper. But when it gets dark, the sneaker lights up and shows its real face. You do not get a bit of 3M effect, but an actual large scale graphic lighting up all-over the upper. The Good Will Out has both colorways in stock now.
Detailed images follow after the jump.
Onitsuka Tiger has released a very interesting model today, rather due to the background story than due to overall aesthetics. For the Spring/Summer 2008 season, Onitsuka Tiger had built a large scale light box sculpture in the form of a sneaker, which was given the look of Tokyo.
The design of the sculpture was now replicated onto the Sunotore 72 sneaker. They present it in a pack of overall three sneakers and it is available now at Ripe.
A detailed look at the sneaker after the jump.
Mita has released a feature on Onitsuka Tiger/Asics and their recent high profile collaborations. You see the Patta, Mita and Solebox Gel Lyte III’s as well as the upcoming Onitsuka Tiger x Colette sneaker. We presented the sneaker last week, but here you see now some more details. In the original image that we posted the stripes came in the Colette blue, on this one they are silver. Soon we will find out which one will actually release, or maybe both.
We are looking at a release date some time around September for the shoe.
