Artoyz was established in 2003 and has played a large role in building the culture of designer toys in France and Internationally. The next step in the companies development is to manufacture toys. Artoyz Originals Label will serve as an lab for new and established designers to produce new product for the toy market. 
The first project from Artoyz Originals comes from Easy Hey of the Delkographik collective and was rendered by Gregos. Named ELEMENTS, the toys play on, well, the elements – water, fire, air and earth. The Elements Prologue set will release during the month of June, and Artoyz will be using Bread and Butter as a platform to unveil a few new projects.

Adidas Originals has a tri-collaboration project waiting for you this Fall ‘08 season, celebrating the release of the new Hellboy II "The Golden Army" movie.
The Forum Mid is a collaboration of Adidas, Universal Studios and Guillermo Del Toro, the director of the movie. Additionaly Adidas worked with Dark Horse Comics and Mike Mignola, the original comic book artist of Hellboy, on the Stan Smith Mid.
The Forum Mid comes limited to 5000 pairs worldwide and the Stan Smith comes limited to 1000 pairs worldwide. The movie is coming out in August, so expect a drop of this pack around the same time.
After the jump detailed images of both sneakers.

In their Vintage Lux Series, Adidas Originals brings back some all-time classics in premium materials. Superior craftsmanship on all sneakers is the key element on the series.
The latest in the series to be released is the Rod Laver Snake Skin. The exotic leather covers most of the shoe, which comes in a light beige colorway. Expect it to hit retail in June. Pics via Kenlu.
More detailed images after the jump.

Here we present you an interesting and somewhat unexpected new collaboration by adidas with pianist Lang Lang.
“adidas Originals has created a unique pair of sneakers for the world-renowned Chinese pianist Lang Lang. The extremely stylish and music-linked limited edition of the successful adidas Originals iconic model Gazelle is worn by the artist himself. Furthermore, it allows all his fans to express and celebrate both their enthusiasm for Lang Lang and their very own originality in street fashion.” Via Adifans.
The Lang Lang Gazelle hits retail as a limited edition from June 2008 onwards. The shoes will be exclusively available at Originals and selected Sport Performance stores worldwide, retailing at a price of 85 € / 85 $.

It’s the Silver Anniversary of the basketball shoe that revolutionized the game, with the crossover lock-down ankle straps, responsive mid-sole with heel stabilizer, and Dillinger Webbing in the mid-sole to provide the maximum protection when you land on the court.  The Adidas Forum is still one of the greatest designs in the athletic sneaker history and with this release Adidas is celebrating its 25th anniversary.
The sneaker comes with an upper entirely in silver and some embossed details. These are now available at Major DC. More pics after the jump.

We present you the brand new Adidas Original Store Concept in Berlin.
The Berlin Originals Store is the very first store to have been transformed with the new look and design. The New York City store, which has also been completed, will follow shortly.
The new Adidas Originals Store design concept takes a less raw approach to the previous ones and features a much warmer atmosphere and furnishings.
Adidias is also launching their “mi” program – Adidas new footwear and apparel customization offering. Barbershop style chairs have been integrated with screens and keyboards to allow for each individual to be comfortable while working on their own personal custom. Swatch books for all colors, fabrics, and laces will also be on site to ensure accuracy in choices.
Adidas “mi” will initially allow customization of the ZX-700 and Adidas Superstar, allowing for customizing of colors, fabrics, as well as city centric lace locks.
Check out detailed pictures of the new store concept after the jump.

Adidas Originals introduces for the Fall/Winter 07 season a collection of limited edition footwear – the Consortium Series. The collection is of premium nature, produced in highly limited quantities and exclusively distributed solely to selected stores worldwide. Concerning limited edition footwear Adidas has a hard standing in comparison to Nike. But we have to say, that we like what they are doing with their Consortium Series. Without the need of collaborations, they have so far presented innovative design, materials and packages in this series.

Today we present you one more package which will be released this month – the Weave Pack. This package features a special new weave construction, made out of a patent crossover with suede. The pack consists of a ZX500 and a Superskate Hi, both feature premium leathers and suede on the upper mixed with a purple weave construction. Both sneakers in the pack came out really nice!

Expect the Adidas Consortium Weave Pack to come to premium sneaker stores around the globe in the coming weeks.