Click here to view the embedded video.

Check out this new video clip that that fills us in on the P. Rod V Lunarlon shoe from Nike SB. Paul Rodriguez is in action here sporting a nice Black/Volt colorway of the sneakers.

© 2012 Highsnobiety for Titel Media. Author: nickestrada | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: nike sb, paul rodriguez, Sneakers

In Nike Basketball’s newest campaign, Kobe Bryant steps beyond his role as a basketball superstar and into the role of a motivational speaker. Learning from his own lessons of success on the court, Kobe inspires some of the most accomplished business, entertainment and sports leaders across the globe to reach for even greater success in their own lives. Dubbed “The KobeSystem: Success for the Successful,” Bryant’s winning philosophy is grounded in his proven ability to adapt to succeed as a player and also reflected in his revolutionary new signature shoe, the Nike Kobe VII System Supreme.

Click here to view the embedded video.

The cast features the following leaders from stage to screen, field to court, outer space to real-life motivational speaker:

Aziz Ansari, Acclaimed comedian and actor
Richard Branson, Entrepreneur and philanthropist
Landon Donovan, International soccer star
Larry Fitzgerald, All-Pro football player
Jerry Rice, Hall-of-Fame football player
Tony Robbins, Motivational speaker and best-selling author
Paul Rodriguez, Skateboard extraordinaire
Hope Solo, Gold-medal winning soccer player
LeeHom Wang, Award-winning Chinese entertainer
Kanye West, Multi-platinum recording artist
Serena Williams, Grand Slam tennis champion

In addition to the TV spot, the KobeSystem personalities will be featured in a variety of digital content films including testimonials proclaiming their affinity for “the system” and individual films showing where they fit on Kobe’s success pyramid.

Shot in Hollywood, the Nike KobeSystem “Success for the Successful” commercial spot was directed by Jody Hill. Known for his role as co-creator and executive producer of the series Eastbound & Down, Hill has directed, produced and acted in a variety of features films. The campaign was produced by Wieden + Kennedy of Portland, Ore.

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Post tags: basketball, campaigns, kanye west, kobe bryant, nike, paul rodriguez, videos

Click here to view the embedded video.

Street League presents a ‘Best of Paul Rodriguez’ 2011. Check out the year’s recap here above for some solid skateboarding from P-Rod!

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: paul rodriguez, Skateboarding, street league, videos

This month’s Nike SB quickstrikes are surfacing as illustrated here by the release of the Paul Rodriguez Premium Mid V. This lightweight SB sneaker made up primarily of a black felt material on the exterior and a nylon inside, which enables the shoe to breathe a bit in the event of conditions heating up. Stil-Laden has them in stock now, so if you’re in the market for some P-Rod’s, head over now.

Take another look after the click.

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© 2011 Highsnobiety for Titel Media. Author: nickestrada | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: nike sb, paul rodriguez, Sneakers

These samples have been floating around and skateboarder Paul Rodriguez has recently revealed a pair of this rumored hyperstrike on Twitter. This runner made up P-Rod 5 upper on a of a Lunarlon sole, comes in a black and orange colorway with a gray Swoosh, looks like a sturdy running shoe let alone a great fusion of two models.

© 2011 Highsnobiety for Titel Media. Author: dyong | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: nike, paul rodriguez, Sneakers

The Paul Rodriguez 5 from Nike SB follows closely behind the Eric Koston 1 in using Lunarlon cushioning in a skate shoe. After a first look at the P-Rod 5 lows in January, we can now give you a first look at the mid-top version that will release for Spring 2012 in sand, red and midnight blue as shown at Agenda HB. In our gallery you’ll also find a look at Paul Rodriguez 5 in grey for Spring 2012.

If you haven’t checked the Nike SB Paul Rodriguez 5 commercial yet, be sure to have a look here.

Photography: Pete Williams/Highsnobiety.com

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© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 9 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: nike sb, paul rodriguez, Sneakers

Officially launched today in Huntington Beach, CA, the fifth iteration of Nike SB’s Paul Rodriguez signature shoe features Lunarlon cushioning, TPU reinforced suede and Diamond Flex tread for a high-performance skateboard sneaker. The debut colorways, which are now available at finer SB retailers, include Sail, Black and Varsity Blue.

Also new is a signature P. Rod Dri-Fit denim with stretch properties for ease of movement and triple needle stitching for abrasion resistance. See these and the latest P. Rod apparel releases in our gallery.

To learn more, be sure to check out the Nike SB P. Rod 5 commercial, set in Barcelona, here.

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© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Denim, nike sb, paul rodriguez, Sneakers

Incase and Paul Rodriguez continue to work together on a collaborative collection, which brings together the design and product line of Incase with the daily needs of a skateboarding.

The new Fall 2011 Collection by the two includes laptop sleeves, a duffle bag and the skate pack in two versions. The new Fall 2011 colors are grey and black, giving the collection a more serious and less playful look than in previous seasons. You can purchase the new collection now here.

Further images of the collection follow after the jump.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: bags, incase, paul rodriguez

After having shown you the Primitive Summer 2011 Video, we can preview today the complete collection. The skateshop turned brand, owned by Paul Rodriguez, has produced a solid line-up of graphic t-shirts for the season. Next to some logo based styles and new graphics, a small capsule of tees featuring Desiree Elyda shirts are also part of the collection, as well as three caps.

Take a look at the full Primitive Summer 2011 Collection after the jump.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, desiree elyda, Fashion, paul rodriguez, primitive, t-shirts

The hi-top version of Paul Rodriguez’ fourth signature shoe on Nike SB has been released in a monochromatic Curry colorway for June 2011. If you like the look, you can find a pair at Primitive.

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© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: nike sb, paul rodriguez, Sneakers

After having presented ‘The Chosen – Just Do It’ clip and the extended remix, we present today the full Premiere version of the action packed Nike production, featuring Paul Rodriguez, Julian Wilson, Danny Kass and many more of the Nike team take in the mother of all night jam sessions – a full 23 minutes long. Enjoy!

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: action sports, nike, paul rodriguez, videos

Click here to view the embedded video.

Due to be revealed on June 2nd, 2011, Nike reveals their latest film, entitled ‘Chosen’. Today we can already show you the skateboarding trailer and hopefully early next month the full film, featuring Paul Rodriguez, Theotis Beasley and Omar Salazar.

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: films, nike sb, omar salazar, paul rodriguez, Skateboarding, theotis beasley, trailers, videos

As you might have noticed by now, Nike Sportswear is pushing hard their Destroyer varsity jackets this season. Right now lots of Nike sponsored sports celebrities are creating their bespoke Destroyer jackets. Previously we showed you LeBron’s custom destroyer. We cannot show all of them, but the one of Paul Rodriguez aka P-Rod stands out of the crowd, so we wanted to take a closer look. We actually like the yellow/black colorway. Hints to his birth year, father and favorite artist are placed on the jacket with patches and embroidery details.

Take a detailed look at the jacket after the jump.

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© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: jackets, nike sportswear, p-rod, paul rodriguez

With Spring 2011 getting closer, we take a better look at the upcoming Nike SB Paul Rodriguez V-Rod. The low top sneaker comes with a vulc outer sole, making it in terms of looks more lifestyle oriented than previous models.

After the jump we also preview some apparel from the Spring 2011 P-Rod Collection by Nike SB.

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© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: nike sb, paul rodriguez, Sneakers

Click here to view the embedded video.

From Rad Collector – “No matter how many of these types of spots he does, P-Rod kills it every time. His latest, entitled “It’s Different On My Mountain” from Mountain Dew is no different, P-Rod comes off as the coolest cat you’d ever want to go skate with.”

© 2010 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: paul rodriguez, Skateboarding

Los Angeles boutique Primitive has produced a new lookbook for their in-house Fall/Winter 2010 Collection. The collection consists of mostly t-shirts and New Era caps, next to a couple of other accessories, including belts and beanies. Of course the lookbook stars the owner and skater Paul Rodriguez. They will release the new collection in store on October 23rd.

Check out the full lookbook after the jump.

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Read the rest of Primitive Fall/Winter 2010 Collection Lookbook

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 6 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, paul rodriguez, primitive, t-shirts

Click here to view the embedded video.

Mountain Dew presents a new commercial featuring Paul Rodriguez, aka P-Rod. The spot goes in line with many others that the popular skater has done in recent years, but as usual it is beautiful to watch him skate. Enjoy!

Via Radcollector.

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: commercials, mountain dew, paul rodriguez, videos

Today we can give you a look at the latest line-up of products from the collaboration by Paul Rodriguez and Incase for Fall 2010.

“Fusing undeniable P-Rod style and skateboard-specific design with our advanced craftsmanship, the collection continues to innovate with a new Duffel Bag and a redesigned Skate Pack to deliver the optimum in durability, protection and functional design.

Paul’s signature Duffel Bag expands on the collection’s sensibility with weather-resistant nylon construction, a spacious main compartment and weather-resistant lined bottom half that incorporates a tool kit panel to house decks and tools while on the go. The Duffel Bag also features a skateboard attachment with adjustable Velcro straps and abrasion-resistant composite exterior for easy and secure deck loading and a dual purpose carryall handle/padded shoulder straps with Velcro closure and stash pocket. The zippered side pocket contains a hideaway leash that instantly transforms the Duffel into a rolling bag when attached to your skateboard.

Also included in the Collection is Paul’s Signature Skate Pack. The practical exterior skateboard attachment with adjustable Velcro straps and abrasion-resistant composite exterior for secure deck loading makes the Skate Pack a must-have. To keep you organized, there’s a dedicated iPhone/iPod pocket with faux-fur lining, reinforced notebook compartment (fits up to 15” MacBook Pro), dual water bottle pockets with drainage and an extensive array of interior pockets.”

Check out the video that was produced for the launch of the new collection here below.

Click here to view the embedded video.

Both the skate pack and the duffel pack comes in several colorways and are now available from Incase retailers and their online store.

Take a more detailed look at the product after the jump.

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Read the rest of Incase x Paul Rodriguez Signature Collection Fall 2010

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: bags, incase, paul rodriguez

Click here to view the embedded video.

After showing you the new Nike SB Paul Rodriguez 4 Commercial earlier today, we can give you some more behind the scenes looks with a series of videos. Paul Rodriguez speaks about the new P-Rod 4 sneaker, about NYC as a skate city and about his collaboration with NAS on his most recent commercial.

Check out the other two videos after the jump.

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Read the rest of Video: Paul Rodriguez Speaks Nike SB P-Rod 4, NYC and NAS

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Music, nas, nike sb, paul rodriguez, Sneakers, videos

Click here to view the embedded video.

“Nike SB is proud to announce the global launch of the Zoom Paul Rodriguez 4 on 8/21/2010. This year we brought Paul to New York to hit the streets and spend time in the studio with one of his idols, hip-hop legend NAS. The result is a 60-second commercial, directed by Nike SB’s own Jon Humphries, following Paul’s journey through iconic New York City skate spots, accompanied by music and a voiceover from Nas.”

Enjoy!

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: commercials, nas, nike sb, paul rodriguez, Skateboarding, videos