After presenting to you the Nike Sportswear Pegasus ‘89 “Berlin” in detail a couple of weeks ago, we can show you today the beautiful setup that Nike created in their Spirit Room location in Berlin for the occasion. The gallery space was transformed into a street, using concrete and everything else needed in order to best communicate the city of Berlin. The walls and floor are black, all furniture incorporates concrete and graphics have been hand-drawn all over the place.

Also you get a first look today at the complete gift pack that Nike presented around the release of the sneaker. The sneaker comes along with a hoodie in either grey or black. The hoodie features a small Pegasus ‘89 embroidery and also comes with a series of velcro patches that can be interchanged. The bag that wraps it all up comes in the same design that you also see on the right hand-drawn wall of the Spirit Room. Really nicely executed is all we can say!

Check out the spirit room, the special hoodie and a store list where the sneaker will be released this week after the jump.

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Read the rest of Nike Sportswear Pegasus ‘89 “Berlin” Release Details

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
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After a first announcement last week, we get one step closer to revealing the upcoming Nike Sportswear Pegasus 89 “Berlin”. Unfortunately you will still need to wait a little to see the final result.

To accurately reduce Berlin to a single image is close to mission impossible, thanks to its multi-textured structure, its fragmentation into subcentres and vibrant youth culture – or vivid subculture, to be precise – Berlin developed its very own dynamic and vibe. Over the last two decades in particular, the city turned into a symbol – a canvas for change.

The dominant color of the Pegasus89 ‘Berlin’ pays tribute to the city as an urban playground with countless playing fields. It offers the complement color a perfect platform to rise and shine.

A further look follows after the jump.

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© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 16 comments | Add to del.icio.us | %%sharethis_link%%
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Cities are constantly changing. It’s simply in the nature of things.

Especially if a place has faced such enormous political and cultural contradictions as the city of Berlin.

Reminiscing its restless past, in the end it was Berlin’s youth in the fading 1980’s that started to explore and revolutionize an intense town after the Fall of the Wall.

They created a fascinating city of opposites: restless, yet laid back. Hedonistic, yet cautious.

Now, yet then. Always become, never be.

Nike Sportswear pays tribute to this vibrant town and celebrates its dynamic subculture through the release of the Pegasus 89 “Berlin” model.

More info on this project will follow soon.

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Read the rest of Nike Sportswear Pegasus 89 “Berlin”

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: nike sportswear, pegasus, Sneakers