Aaron Bondaroff serves up a first look at the OHWOW pop-up store inside the New York Minute exhibition that opened last week in Rome. The exhibition and store were designed by Rafael de Cardenas. Stay tuned for more on this project over the coming days.

More looks into the O.H.W.O.W. Pop-Up Store Rome after the jump.

GAP is celebrating their 40th anniversary with a London pop-up store. The store’s decoration is inspired by the 60’s, featuring rainbow colors and lots of limited edition product for the occasion. Pharrell Williams produced a subtle capsule collection for the store, consisting of hoodies, t-shirs, bags and sneakers.

Take a look at the GAP 40th Anniversary London Pop-Up and the Pharrell Collection after the jump.

Exhibiting new work by young Amsterdam artists, the Streetlab Pop Up Story presents Amsterdam counter-culture on the occasion of the NY400 year celebrating 400 years of enduring friendship between the Netherlands and the United States. From fashion design and visual arts to photography and graphic design, Pop Up story tells it all.

Artists include amongst others Niels “Shoe” Meulman, Experimental Jetset, Melanie Bonajo, Danielle van Ark, Parra, Rockwell, And Beyond, Lew, High Nature, and a selection of music provided by Amsterdam label Rush Hour and DJ Tom Trago doing a live set during the launchparty.

Of course it wouldn’t be an Amsterdam event without the Patta crew being there! They will be there with a Pop Up store with a selection of Patta product such as logo t-shirts and they also brought along a small amount of the Patta x Le Le x Converse Pro 76 and Chuck Taylor, the varsity jacket and the 12″ Le Le record which comes for free with purchase of a pair of shoes. If you are in New York then this is your chance to check out some fine Amsterdam art and grab a set of Cons before it’s official stateside release next month.

Daily from September 10 to September 13.

Chelsea Market
75 9th Avenue (Between 15th and 16th Streets)
Thu 12.00 – 05.00
Fri 12.00 – 07.00
Sat 12.00 – 08.00
Sun 10.00 – 02.00

Full event details follow after the jump.

On Thursday we gave you an extensive look at the new “I like the T-Shirt but I will get the Painting” exhibition at Pool Gallery Berlin. Last night the Parra pop-up store “I like the Painting but I will get the T-Shirt” celebrated its opening at Wood Wood Berlin. Aside from Rockwell t-shirts, the store also carries several Nike collaborative products, skatedecks and more.

Have a look at the pop-up store and the opening event here.