“A behind the scenes video that represents what Primitive is all about. Genuine people being themselves, having fun, and doing they’ve always loved.”

Credits follow after the click.

Through the above video you get an interesting behind the scenes look at the Primitive Spring 2011 Shoot with Alexis Lopez. Enjoy!

Black Scale has teamed up with retailer Primitive, the store of Paul Rodriguez, to collaborate on a snapback cap. The cap comes in black and fuses Black Scale signature graphics with the Primitive logo. Look out for a release soon.

We present the second part of the teaser video, previewing the upcoming collaboration between Primitive and The Hundreds.

The Hundreds worked with Primitive on a special denim project.

“Introducing a special collaboration project between The Hundreds and Primitive: The Hundreds x Primitive Stretch Denim vol.1 available in Dark Indigo in limited numbers, and exclusively sold at Primitive, THLA, THSF, and THNY starting Saturday, November 20th.

This denim project is a full collaborative effort between Bobby Hundreds, Patrick Hill, Paul Rodriguez Jr., and the entire Primitive staff.”

The release of the denim takes place this coming Saturday, November 20th.

More detailed images follow after the jump.

Primitive x The Hundreds coming soon.

Last week we presented the Primitive Fall/Winter 2010 Lookbook. Today we take a more detailed look at the caps from the line. While they worked for the most part on New Era fitted caps, they also present some mesh caps, snapbacks and beanies this season. Most of the headwear is kept very clean.

A full look at all caps and beanies follows after the jump.

Los Angeles boutique Primitive has produced a new lookbook for their in-house Fall/Winter 2010 Collection. The collection consists of mostly t-shirts and New Era caps, next to a couple of other accessories, including belts and beanies. Of course the lookbook stars the owner and skater Paul Rodriguez. They will release the new collection in store on October 23rd.

Check out the full lookbook after the jump.

From Rad Collector – “Here’s a nice lil video edit of the Primitive Two Year Anniversary x P-Rod 4 release that popped off a couple weeks ago. It’s amazing how far a pair of great tits go at a skateboard party, right? If you’re still not satisfied go here for more Justene Jaro.”

Primitive presents their new Summer 2010 Collection. The store owned by skateboarder Paul Rodriguez produced a solid collection of t-shirts and New Era caps for their new season. Also they presents a video lookbook.

“The video Features Paul Rodriguez, Torey Pudwill, Christian Murphy, Shay Maria, Rachel Metz, & Corissa Furr. Filmed at club Les Deux in Hollywood and Pegasus in Downtown L.A. “

Check out the complete lookbook after the jump.

Last week we gave you a behind the scenes look at the Primitive shoot with Justene Jaro for their Nike Air Max 90 Infrared release. The store has now released a pack along with the iconic sneaker, consisting of a Justene Jaro t-shirt, as well as a black/infrared New Era 59fifty fitted cap.

Take a detailed look at the pack after the jump.