Hunting and the great outdoors give Reason inspiration moving into Fall 2008. Shirts with shooting patches, beanies, and waist length jackets fill the line. The color schemes don’t scream. Greens, blues and purples dominate subtly. The look book has a winter wonder land theme, reminding that once the cold starts, the outdoor fun doesn’t end. Though, it is nice to curl up with your lady and a board game.

More views of the Reason Fall 2008 Collection lookbook after the jump.

To kick off the summer properly Diamond Supply Co., Reason Brand, Dub Frequency, and Village Slum have come together to bring you this Creme De La Creme party which takes place Thursday, May 15th at Love. On the night of the event they will be giving away 50 t-shirts, a collaboration by Diamond Supply Co. and Reason Clothing. Via CtotheJL.

We give you a first look at some Reason Clothing Spring 2008 pieces. In this preview you see a crewneck sweater, zip hoodie and board shorts, all coming in dark colorways, attracting attention more via pattern than colors, which is probably the main shift that we’ll be seeing in 2008. The Reason Spring ‘08 collection will be releasing February 15th.
Until then check out the rest of the preview after the jump.