New York brand Reason presents their new Spring/Summer 2009 Collection. The line consists of t-shirts, crewneck sweaters, shorts, caps and some nice woven shirts this season. The collection is now available in the Reason online store.

Take a look at the Reason Spring/Summer 2009 Lookbook after the jump.

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Read the rest of Reason Spring/Summer 2009 Collection Lookbook

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Post tags: Fashion, reason

Reason has released their new Holiday 2008 collection. The line offers t-shirts, crewneck sweaters, beanies, as well as a nice cut-and-sew down vest. The new holiday line is now available at Boundless NY.

Images of the complete Reason drop follow after the jump.

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Read the rest of Reason Holiday 2008 Collection

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Fashion, reason

New York City brand Reason Clothing has just opened the doors to their first solo retail endeavor in Manhattan’s East Village. The shop, located at 206 East 6th Street in a historic Cooper Square storefront will feature the brand’s private label collection as well as an exclusive in house line of t-shirts, hats, and woven apparel.

REASON Cooper Square Outpost
206 East 6th Street
New York, NY, 10003
Open Daily 12-7

After the jump a couple of images of the newly opened Reason flagship store.

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Read the rest of Reason Cooper Square Flagship Store

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: reason, Stores

Reason has put out their Summer 2008 collection of t-shirts. As usual a bunch of strong graphics can be found in the line-up. The t-shirts are now available at Reason retailers as well as their own online store.
Check out the entire line-up after the jump.

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Read the rest of Reason Summer 2008 Collection

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: collection, highsnobiety, reason, summer 2008, t-shirts

New items for summer from Reason have landed at Major, in DC. Two color ways of each shirt. Satire is the name of the game. A text based tee reminds that their are a whole lot of t-shirts in this world. "Guantanamo Bay" tells us their can be a spot of trouble in paradise. 
Check the tees after the jump.

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Read the rest of Reason Summer ‘08

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: highsnobiety, reason

After presenting you previously the Monster Plaid Pack and Solid Pack by Reason, we now show you the Impact New Era caps. Consisting of two colorways, the caps feature an oversized "Reason" 3D embroidery on the front panels.
They are now available at Boundless NY.

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Read the rest of Reason “Impact” New Era Caps

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: 5950, Caps, hats, highsnobiety, impact, new era, reason, Spring

A couple of days ago we presented you the new Reason "Monster Plaid" pack. Today we show you the next installment of New Era caps as part of the Reason Summer ‘08 collection – The Solid Pack. 
The Solid Pack consists of 3 caps, all coming with suede on the upper. The caps come in grey, black and red and feature gold Reason logo embroideries on the back and the side panels. A nice detail is also the silk inner lining, which features a Reason logo all-over print.
They are now available in the Reason online store.

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Read the rest of Reason x New Era Spring ‘08 | The Solid Pack

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: 5950, Caps, fitteds, highsnobiety, new era, reason, solid pack, summer '08

Reason released today their Monster Plaid New Era fitted caps. The caps come in earthtone and slate colorways. They are available now at Union NY, DQM, Cap City, Bodega, Major DC, True SF and other premier retailers worldwide.
After the jump more images.

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Read the rest of Reason Spring ‘08 Monster Plaid New Era Cap

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, fitteds, highsnobiety, monster plaid, new era, reason

Earlier this season we presented you the Reason Clothing Fall 2007 collection. Today we can give you a first look at the Holiday 2007 collection. The Holiday collection is Reasons boldest move into cut & sew. Not only do they offer lots of interesting fleece pieces, but move further and go into knitwear as well, actually as far as cashmere cardigans. Also they present for the first time some outerwear, with their Ski Team Jacket and a classic Twilight A2 jacket. The season is rounded of with some hooded fleece cardigans, hoodies and caps.
It really seems to be one of the most important years for some of the brands out there. In many cases we see much stronger cut & sew and big steps overall. Expect the new Reason Holiday 2007 collection to get into stores in the coming weeks. Check out our favorite Reason Holiday 2007 pieces after the jump.

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Read the rest of Reason Clothing Holiday ‘07 Preview

© 2007 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: cardigan, cashmere, clothing, collection, Fashion, nyc, reason, streetwear

Reason has relaunched their website and along with that also released part of their Fall 2007 collection. The completely re-designed site features t-shirts from their Fall 2007 collection as well as the premier of their New Era 5950 caps, Ski Camo Hunting Backpack, and the custom body Popoff Hooded Fleece. T-shirts this season are overall kept simple and send out ironic messages on the streetwear industry. The New Era line-up is very strong this season with several pinstripe caps and most interesting the collaboration with Chuck Anderson of No Pattern on a leather New Era.

Online exclusives include new stock from their Salvation Series Cap collection, which takes fabric from vintage shirts and apparel and is cut and sewn into baseball caps and is extremely limited.
After the jump you can check out the entire first drop of the Reason Fall 2007 collection.

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Read the rest of Reason Fall ‘07 Collection

© 2007 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: backpack, Caps, chuck anderson, clothing, Fashion, fitteds, hoodies, new era, nopattern, reason, streetwear, t-shirts, tees

Here a preview of a soon to come Reason x New Era cap. This 59Fifty cap features a silkscreened fabric with a criss crossing paint stroke pattern. The cap will come out in two colorways, but for now there is no set release date. Via Strictly Fitteds.

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Read the rest of Reason x New Era “Painters” Cap Preview

© 2007 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Cap, clothing, fitted, new era, painters, reason