DNR reports about Red Wing adding an apparel collection to its brand, which currently only makes footwear.
Brands with history are celebrating a big comeback in recent years and interpret their classics in new ways. Especially the Japanese market has always closely watched classic American brands and adopted their styles accordingly. The Workwear clothing brands have been very successful as of late to be adopted as fashion brands. We are thinking of brands such as Carhartt, Woolrich and others. Therefore, Red Wing should also, if done right, be successful with their clothing.
“Made under license with Richlu, a Canadian workwear company, the leather coats and jackets, launching this fall, may look tough, but the range is squarely aimed at the company’s new and growing customer base: the fashion-forward, contemporary market.”
Definitely something we look forward to!
