Not new to each other, for Holiday 2011 XLarge has once again teamed up with Reebok on the Insta Pump Fury. While keeping most of the sneaker in purple and black, the hints of brown suede and pink really make it a solid colorway. The collaborative sneaker will release on November 25th, 2011.

Japanese retailer atmos has worked with Reebok on a leopard fur version of the Alien Stomper high top sneaker for Holiday 2011. In line with their recent Puma Clyde Leopard, the sneaker comes with black leather and leopard fur panels, sitting on a white mid-sole and black outer sole. A release is scheduled for December 2011. (Image via atmos Magazine Issue 01)

Reebok continues their partnership with the Basquiat foundation and presents for Holiday 2011 two new Omni Pump Lite’s, featuring the artwork of the late artist. Graphics are placed on the upper in the form of prints and embroidery. A white colorway is presented with black accents and a matte black version comes with red outer sole and heel. Both sneakers are now in stock at Wish.

Reebok collaborated with internationally renowned design magazine Wallpaper* and five of Europe’s leading artists to produce unique works inspired by Reebok’s innovative ZigTech, EasyTone, RunTone and RealFlex footwear and apparel technologies. Today we present you the result of their work with Italian designer Fabio Novembre.

While impressed by the science of the ZigTech sole, designer Fabio Novembre was more taken by its form, using this as his starting point for the creation of his life-size black horse sculpture. Made of soft polyurethane sprayed, using a new technique, with hard polyurethane, it is light enough to be lifted by two people.

“The perfecting of equine forms has proven a pivotal moment in art history, but ‘movement and power has also long been connected to the horse – we still speak of horsepower even in relation to motorbikes and cars,’ Novembre says. ‘So the horse became a strong motif for me.’ The resulting artwork was, for the designer, also about the process and power of abstraction. Just as, he reckons, the designers of the ZigTech tried to abstract a sense of movement in the final form of the shoe’s sole (quite aside from any performance benefit it brings), so he has sought to do so with idea of the horse, through the use of a wave form. ‘Waves, of course, suggest the transmission of energy, through water, as sound and light,’ Novembre adds. ‘In fact, the literal translation of the Italian for a sea wave is “big horse”. That’s only just occurred to me.’”

Take a look at the resulting sculpture after the jump.

After having presented earlier this week an interview with Verbal, about his new partnership with Reebok Classics, we of course also had to follow up with Swizz Beatz at the Tokyo launch of the Reebok Reethym Of Lite campaign. The news of him joining Reebok came as a big surprise, but after having talked to him, it makes all much more sense. He likes a challenge and is continuously involved in creative partnerships these days. After having worked with Louboutin and Audemars Piquet he moves onto Reebok and Lotus this year.

What exactly is his involvement? Does he see himself as a designer? What will we be seeing from Reebok and Swizz in the coming months? All that and more you can read about in the interview here below.

Highsnobiety: How did this creative partnership between you and Reebok come up. How did you two collaborating even become a topic?
Swizz Beatz: The collaboration between me and Reebok started off because of a mutual friend. I was looking to do an endorsement to reach the younger culture. After Louboutin, I wanted to touch a younger audience. I went into a first meeting, where 5 people were sitting in front of me, writing down every word I was saying. I was like ‘Ok…’. It just went off from there and instead of an endorsement deal, I wanted to do something that I can stand behind and really have an impact on. I wanted to change the brand, be on the creative director side and have impact globally. I have to have the freedom to do that and be able to show results.

H: What is your personal history with the Reebok brand?
S: I am a fan of Pumps, Classics… Reebok was always one of the most comfortable sneakers you could wear. People started looking less at comfort, but we have that plus of being able to do both. That thinking was already re-introduced with the Zig and I want to re-introduce it on the lifestyle side.

Read the full interview after the jump.

Last night, Verbal and Swizz Beatz hosted a Reebok Reethym of Lite Launch Party in Tokyo, debuting Reebok’s Reethym of Lite Asia Pacific campaign, under the creative direction of Verbal. Over 1,000 people gathered at Ebisu Garden Hall witnessing a line up of performances by Japanese artists Trippple Nippples, Mademoiselle Yulia, DJ Lucas Valentine and Taku.

Celebrity guests included: supermodel Ai Tominaga, Hong Kong actor/DJ Sam Lee, Japanese singer Beni, Malaysian DJ Xu from LAPSAP, Bathing Ape founder Nigo, Japanese singer Crystal Kay, models Elie Rose and Melody Yoko, Kozue Akimoto from Shibuhara Girls, influential fashion commentator Don Konishi, and Beams CEO Yo Shitara.

See a photo recap of the night in our gallery.

As announced a while back, Reebok named Verbal their new creative director for Asia Pacific, taking on a similar role as Swizz Beatz, helping out to relaunch the Reebok Classics range. You can imagine that the artist and designer will be making things a little more colorful and will also add his own taste and take on things to the campaigns, which you can already preview here above.

The first results from the cooperation between the brand and Verbal will be seen in stores these coming weeks. We will of course keep you posted.

More behind the scenes images from the production of the campaign, follow after the jump.

Reebok collaborated with internationally renowned design magazine Wallpaper* and five of Europe’s leading artists to produce unique works inspired by Reebok’s innovative ZigTech, EasyTone, RunTone and RealFlex footwear and apparel technologies. In this latest episode Reebok and Wallpaper worked with Spanish architecture studio A-cero from Madrid. Inspired by the Reebok sneaker, the architects created a rubberized wood sculpture, now showcased at the Great Room in London.

A further look at the sculture and the inspiration behind it, follow after the jump.

Korean retailer Kasina gets together with Reebok on the ‘Dooly The Little Dinosaur’ Pack. The iconic Korean animated film was created in 1983. Inspired by some of its main characters, Kasina created three sneakers for the pack – the Court Victory Pump ‘Dooly’, the Phase 3 Runner ‘Michol’ and the Top Down ‘DDochi & Douner’. The pack will officially release at Kasina on September 9th, 2011.

Take detailed look after the jump.

“PREQUEL TO A CLASSIC” provides an exclusive look into Swizz Beatz’s understanding of craft (passion, rythm, classic song) as well as his thoughts on longevity in the entertainment business.

Directed by Paul Rojanathara and Davis Johnson, “PREQUEL TO A CLASSIC” takes you into the story of the re-launch of the Reebok Classics brand.

The night brought out Hip-Hop heavyweights: Diddy, Pharrell, Clive Davis, Busta Rhymes, Red Cafe and Alicia Keys, and apexed with an explosive performance by Swizz featuring Lloyd Banks.