The new Prada Spring 2009 Lookbook is out and once again the Italian label surprises. Produced by star architect Rem Koolhaas, one could have guessed that the outcome is a little different. Most clothes are presented on roman sculptures, on other shots they added different kinds of visual effects to the photos. Overall the sharp mix is certainly interesting and completely different from what else is around. Via Prada, Men.Style.

Take a further look at the Prada Spring 2009 Lookbook by Rem Koolhaas after the jump.

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Read the rest of Prada Spring 2009 Lookbook By Rem Koolhaas

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Post tags: Fashion, prada, rem koolhaas

On May 31th 2008, Nike jump-started the Olympic Spirit by bringing together the Best Chinese athletes and Beijing’s most iconic landmark to celebrate their achievements and to inspire the Nation.

A choreographed slideshow of China’s Golden Athletes has been projected on 4 columns of the CCTV building, facing the west side and the south side. The building is one of the most interesting architectural developments in Beijing and has been developed by Rem Koolhaas.

Three of the columns featured the athletes in their competitive stance, to reflect their readiness and determination, while the fourth column featured the graphic motif from the competition gear, focusing on "China".

This was the first time the public got to see the athletes in their Olympic competition gear, representing their country as they tower the CCTV building. Via Sartorialab/UrbanCamou.
Watch the video here below.

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Read the rest of NikeGold Beijing ‘08 | CCTV Projections

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Post tags: beijing 08, building, cctv projections, highsnobiety, nike gold, rem koolhaas