Last week Canadian boutique Off The Hook brought Freshjive founder Rick Klotz out to Montreal for an exhibit, lecture and fanzine premiere called “What a Long Strange Trip It’s Been: A 21 Year Disfunctional History of My Life With Freshjive.” In this episode of Highsnobiety TV we check out the show and chat with Rick about the past, present and future of his highly influential brand. Enjoy.

Produced for Highsnobiety by SHOT BY JFK.

Los Angeles native Rick Klotz and his West Coast beach/surf culture-brand Warriors of Radness have unleashed their new summer 2009 gear. Apparel News has a great write up on Rick and the line: “inspired by the bright and edgy beach/surf styles of his youth, he skipped core stores almost entirely and targeted upscale specialty retailers. “I have no interest in selling to commercial surf stores,” Klotz said. Not one to mince words, he added, “I don’t like what the commercial surf market has to offer—not the culture, not the clothing. And the [lower] price point is very prohibitive for the kind of quality and fabrications I want to use.”

Now available at Reserve and select upscale retailers worldwide including Beams, Oak, American Rag Cie, Opening Ceremony and Fred Segal Man.

Check out a further preview of the Warriors of Radness Summer 2009 Collection after the jump.

Urb did an interview with the man behind Freshjive, Rick Klotz, during the last Magic Tradeshow, this past summer. Listen to the veteran of this industry and to what he has to say!
“I don’t need a fuckin’ 17 year old kid with fuckin’ bright kicks and a matching hat telling me what’s cool.”