Puma is one brand that doesn’t shy away from tackling a wide range of sports. After motor racing, the company turns its head to the sea. Currently sponsoring the Puma Ocean Racing team as they race around the world aboard the Il Mostro understanding of the requirements of the avid to casual sailor is not lost. Puma Sailings footwear stays classic with nods to the traditional boat shoe, as well as simple and clean canvas plimsols. Some of the best work from Puma in recent years.

Close ups of the footwear follows after the jump.

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© 2008 Highsnobiety for Titel Media. Author: nschon | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: puma, sailing

A few months ago we first reported about the new brand Aprix, an interesting venture into the shoe market. Founded by Brendon Babenzien, Creative Director of Supreme NYC and Michael Power, Writer/Director, Aprix takes a different route than most other new sneaker/shoe companies out there.
Aprix is based around trivial pursuits.  Sailing, racing, and in the future an overall casual look will drive the future designs. Here you see their first model, which is mostly made up of cotton, suede and a gum sole. You can definitely see the sailing background in the design. The shoe is not loud, does not jump into your eyes right away, but it is solid, nice and fits pretty much anything one could ever wear.
The release is just around the corner. Shoes are shipping to retailers right now. For now we can only tell you that Nom de Guerre NYC and Beams Japan will be among the first retailers to carry the shoes. In this first release their classic canvas/suede shoe will be coming in three colorways.
Check out more pictures after the jump.

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© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: aprix, sailing, Shoes, Sneakers