Skippy’s at it again in this third video promoting the Sneaker Freaker x New Balance 850 collaboration that drops December 5th.

Sneaker Freaker presents a second video highlighting their forthcoming collaborative 850 runner with New Balance. The SNKRFRKR x NB 850 “Skippy” drops December 5th.

Sneaker Freaker presents a nice little video announcing the release of their collaborative 850 running sneaker with New Balance on December 5th. Check it out!

After some initial teasers we get a full look at the upcoming Sneaker Freaker x New Balance M850. The sneaker features a mix of leather, suede and mesh on the upper neon yellow hits on the lining and the mid-sole. Also the Sneaker Freaker logo is featured on the in-sole. The collaborative running shoe releases on December 5th.

More detailed images of the Sneaker Freaker x New Balance M850 follow after the jump.

Sneaker Freaker never disappoints and as we get a first look at the upcoming Issue 16, you can be sure that it is once again packed with exclusive looks at upcoming releases.

The new issue comes with 4 covers, featuring the Nike Air Maxim Trainer 1 MD, Nike Air Max Current “HUF” Arache, Nike Zoom Kaiju snowboard boot or the upcoming Sneaker Freaker x New Balance 850 (made from Aussie kangaroo leather!). Inside the issue you will find exclusive previews of the upcoming Concepts x New Balance sneakers, the Ransom for adidas Collection, a Reebok Pump feature and much more.

Take a look at all the covers of the new Sneaker Freaker Issue 16 after the jump.

AIAIAI unveils their first collaborative release with Australia’s Sneaker Freaker Magazine. The limited edition earbuds were designed in the classic Sneaker Freaker corporate colors, with a subtle grey speckle on the ear piece as a clear sneaker reference.

Together with Woody and the Sneaker Freaker crew, AIAIAI worked on a mixtape to accompany this release. Woody and his crew will contribute 30 minutes of Aussie tunes while the Danish folks at AIAIAI will add 30 minutes of Denmark’s finest. Although, the mixtape doesn’t hit until September, the earbuds are now available at AIAIAI.dk.

More views of the AIAIAI x Sneaker Freaker Earbuds after the leap.

On 24th of August th new Issue 13 of Sneaker Freaker Magazine will be delivered. 
"There’s a stack of juicy content to inhale including a full-length interview with Jeff Staple about the Pigeon New Balance, a feature on the new Nike ACG Blazer project, an exclusive on the relaunch of Troop and LA Gear, 38 pages of New Releases as well as a series of interviews with the new school of indie brands, something you wont want to miss."
You can pre-order the issue now here.

Almost daily we are shown, or become aware, of a new sneaker collaboration. Stores, celebrities, bands and even YOU (via custom websites) have the opportunity to “design” (more aptly choose) colour schemes for longstanding favourites. The results are mixed. The hype derived from the perceived cool of the collaborator.

All too often, the selected model (or the model chosen for the collaborator) falls too close to the overly popular models. We see Reebok pumps, Nike Dunks, AF1s and Shell toes. Sure, we see a few runners, and the occasional surprise. But, most of the time things are just a touch predictable.

There are exceptions to this rule, in both brand and collaborator. On the brand level, PUMA has used a great number of their back catalogue for special editions. The Roma to celebrate a Johnny Damon All-Star game appearance. The RS-100 for a great collection featuring the art of BJ Betts. And, of course, the Clyde has proved very versatile. Latest in the high profile release mire is Puma’s work with Sneaker Freaker. Purveyor of sneaker history, news and related issues, the Magazine itself has already made waves with shock collaboration, namely meeting Lacoste.

Since 2003 Sneaker Freaker has documented the global phenomenon of sneaker mania. The craze for sneakers certainly captures the staff as well, who dive into all potential collaborations with incredible verve. Most recently, with Puma, the SF team produced two colour-ways of the Blaze of Glory. Once again throwing the sneaker community for a loop, Sneaker Freaker gets its hands on a long hibernating model, gives it some energy, and unleashes it with some secret animal DNA.

I spoke with Woody, founder and editor-in-chief of Sneaker Freaker, about the process of designing the shoe. While I had him, I figured who better to ask about the market as a whole and to clarify some perceptions I have.
Read the Feature Interview here…

Matching the most recent release of the Sneaker Freaker x Puma "Blazer Of Glory", they have now also released beanies and scarfs. Yep, it is the middle of the summer for us as well, but for the Sneaker Freaker folks from Australia, these accessories come at the right time.
The set is now available at Provider.

Solebox has a nice competition going on, which gives you the chance to win 1 of the 50 Puma x Sneaker Freaker Blazer Of Glory "Shark" edition shoes. The shoe will not go on sale, therefore this might be your only chance! Check the video here below for the details.