Over the past couple of weeks we have played several video trailers introducing a much anticipated project between DC Shoes and JB Classics – the first sneaker-to-sneaker collaboration – Imminent. We see new collaborations every day and the word collaboration is many times being stretched. In this case two befriended brands that appreciate each other got together to create something special.
Both DC Shoes and JB Classics are known for their strong artist collaborations as well as excellent footwear. The two brands coming together and joining forces to create a sneaker had to be something interesting and to look out for. We digged a little deeper and had a talk with Jason from JB Classics, as well Damon, co-founder of DC Shoes, in order to find out how the project came together, what the outcome is and what the process was.
Read the Interview and see for the first time the sneaker, as well as the New Era cap and crewneck sweater that came out of the DC Shoes x JB Classics collaboration.
READ THE FEATURE HERE


(...)
Read the rest of Feature: DC Shoes x JB Classics – Imminent

© 2007 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: collaboration, crewneck sweater, damon, dc shoes, footwear, interview, jason bass, jb classics, new era cap, Shoes, sneaker to sneaker, Sneakers, trainers

We are getting closer to the revelation of one of the most interesting projects this year, involving both DC Shoes and JB Classics. Before we reveal the project we will show you another video teaser to prepare you for what there is to come…Time Is Now!

(...)
Read the rest of DC Shoes x JB Classics – Video Teaser 3

© 2007 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: collaboration, dc shoes, jb classics, sneaker to sneaker