Fila announced today a collaboration for its new ‘Melrose’ shoe with iconic sneaker retailer Sportie LA and 3M, maker of the world renowned 3M™ Scotchlite™ Reflective Material. The Special Edition Melrose shoe features highly reflective custom print and color panels made from 3M™ Scotchlite™ Reflective Material in three distinct color combinations consisting of Lilac, Teal, Silver, Crocus and Blues.

The collection will debut on December 10th at Fila’s west coast Sportie LA and 3M Scotchlite™ Reflective Material launch party to be held at Sunset Mansion. Each of the color ways in the Fila Special Edition Melrose is available exclusively at Sportie LA and will be priced at $100.

From the PUMA® archives in 1982, this shoe is one of the cornerstones of the brand; PUMA is bringing back the PUMA California. To celebrate the reintroduction of this iconic style PUMA is releasing three distinct renditions drawing from the rich Californian lifestyle. We already presented to you the Cali Woody and also the collaboration with San Francisco based store Shoebiz.

For this rendition of the Cali, PUMA teamed up with one of the staple sneaker spots of Los Angeles, Sportie LA. The Sportie LA Cali has a simple and classic feel with a black and gold color way. The back panel is solid gold layered underneath a black mesh. The insole and outsole both bare a montage of female silhouettes in a black, white and gold camo pattern. The shoe is limited to 150 pairs and is available exclusively at the Sportie LA Vault on February 1st. Also keep an eye out for the “Sportie LA Cali” billboard on Melrose St.

Sportie LA
7753 Melrose Avenue
Los Angeles, CA 90046
323-651-1553
http://www.sportiela.com/
After the jump many more detailed pictures.