Click here to view the embedded video.

Is there any sport or activity that Red Bull is not an active participant in? The energy drink giant offers up a preview to their Crashed Ice 2012 world championships. This is a really gnarly looking sport, to say the least. Check out some of the action as well as interviews with some key entrants in the event.

© 2011 Highsnobiety for Titel Media. Author: nickestrada | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: crashed ice championships, red bull, sports

With the support of Nike Sportswear, a couple of trackbike enthusiats from Paris, Milan and Switzerland met on a rainy day in Zürich to play a game of cycleball.

Usually they work as messengers, photographers or creatives and play bike polo as a hobby. Now they got together to try something totally new. Watch the video and see how it turned out to be fun, despite the bad weather conditions. Is trackbike football the next big thing, amongst the worldwide growing number of singlespeed bikers? It definitely looks like fun!

Video by Renaud Skyronka
Music by WILDLIFE! “Jumbie”
Logo by +41//DIY

A full list of the players follows after the jump.

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© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 4 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Bikes, football, nike sportswear, sports

Click here to view the embedded video.

“Everybody gets knocked down, how quick are you going to get up?”

Nike’s new short film, Human Chain, celebrates the intensity, dynamism and determination that connects athletes in all sports and motivates them to inspiring performances.

From Lance Armstrong on his bike, to a six-year-old studying martial arts, movement is the universal language that connects the athlete in everyone. It’s a language of beauty, drama, tragedy and triumph.

The 60-second film launches February 12th in the United States and features Oscar Pistorius, Sergio Aguero, Deron Williams, Maria Sharapova, Mike Spinner, Quinton “Rampage” Jackson, LaDainian Tomlinson and Lance Armstrong alongside lesser known athletes as they all connect in one continuous chain of motion.

The acclaimed UK band The Hours’ “Ali In the Jungle” delivers the soundtrack and Wieden+Kennedy, Portland, was the creative agency.

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: commercials, lance armstrong, maria sharapova, nike, sports, videos, wieden kennedy

The Legends Pack by Diamond Supply Co. will be released this Saturday, July 19th. The Legends pack consists of, The Philly’s Finest Dr. Jay, The ATL Classic Hank Aaron, The Joe Montana SF Original, and The Pele King of Brasil Shirt.
Each t-shirt comes limited to 30 pieces and will only be released at the Diamond Supply Co. flagship store in Los Angeles on Fairfax Avenue. Via CtotheJL.
Diamond Supply Co. Flagship Store
507 N. fairfax Ave.
Los Angeles Ca 90036
Check out the rest of the pack after the jump.


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Read the rest of Diamond Supply Co. “Legends Pack”

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: diamond supply co, highsnobiety, legends pack, sports, t-shirts

Diadora is one of the only Italian athletic footwear and apparel manufacturers to still make product in Italy. Diadora is a story of sport, triumphs and innovation. The Diadora Heritage line features iconic footwear that has helped build Diadora’s legacy and oki-ni are offering it’s latest styles that all have their place in history.
Oki-Ni made a secret release of part of the new Diadora Heritage line today. The new styles can only be accessed via this link.
Have a look at the complete release after the jump.

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© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: diadora, heritage, highsnobiety, italy, oki-ni, Shoes, Sneakers, sports

The Nike Air Max Light was released to the world nearly 20 years ago when it enjoyed a small period of circulation before being overshadowed by its next evolution, the Air Max 90. Its back again to gain a new geneartion of fans in this JD exclusive colourway of White/Sport Red/Neutral Grey-Black!
This is the second JD Sports exclusive AM Light, with the first one having been a very successful release. They are now available here.

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© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: air max light, am, black, exclusive, footwear, highsnobiety, jd, nike, red, Shoes, Sneakers, sports, trainers