We have always liked the Italian brand Pharmacy Industries. As one of a few European streetwear brands, they have consistently enlarged their collection and delivered high quality pieces, entirely made in Italy. In the mean time the brand offers a full mens and womens line and slowly starts to invade the US market as well.
This last Bread & Butter they showed us their new Gray Moon label, a spin-off of Pharmacy Industries. The intention with this new sub-label is to cater to a more subtle customer, but with higher quality. The collection is for now small, but again offers pieces for both men and women. Interesting fleece pieces with subtle embroideries make the collection very strong and something to look out for. Also in terms of colors, the collection stays very subtle, offering mostly pieces in grey and black.
Expect it to land in stores this year. After the jump more pictures.

This season Greedy Genius introduces their PRVLG collection, a new tier in their line. The PRVLG collection will only be available at the best Greedy Genius accounts around the globe. The premium line is reflected in the footwear, by using more subtle colors and premium materials. The line-up that you see here consists of overall 7 sneakers and will be released in the coming weeks. The collection mostly consists of the new Greedy Genius hi-top models.
Check out the entire first Greedy Genius PRVLG collection after the jump.

Etnies Plus has proven to be a welcome addition in the sneaker market the past couple of years. Coming stronger every season, in the past they presented usually collections that had some screaming designs and functions. The new collection, at least from what we see so far, is very subtle and premium. Most sneakers in the new collection come in warm colors and concentrate on premium materials. So far it’s looking good and you should have some alternatives to the big players in the coming months.
Check out what Etnies Plus has to offer for Fall 2007 after the jump.