TAG Heuer outdo themselves with this Mikrogirder regulator system.

Conceived, developed and manufactured in-house in the company’s R&D lab in La Chaux-de-Fonds, Switzerland, the MIKROGIRDER is the fastest mechanical regulator ever crafted and tested.  Accurate to an unprecedented 5/10,000 or 1/2,000th of a second, the MIKROGIRDER is a completely new regulator system — a coupling beam/girder and excitatory beam/girder system working with a linear oscillator (versus a spiral shape in a classical hairspring) that vibrates isochronously at a very small angle, as opposed to a traditional watch, which vibrates at an angle of up to 320 degrees.

Take a further look at the watch after the jump.

Watch maker Tag Heuer continues to develop their cellphone division and presents the all new Link Smart Phone. Running Android, the phone comes in steel, 18k rose gold, and titanium. The trim can be styled in rubber, alligator, leather, and other materials.

“Unlike anything else on the luxury market, the TAG Heuer LINK is a high-performance machine of unprecedented functionality. Extreme reliability and robustness are guaranteed through a battery of quality tests well exceeding industry standards.
Stand out features include lightning-fast connectivity, 16-million color screen resolution, a large 3.5’’ display, a high-definition 5-mega-pixel auto-focus camera, 11 hours of music play time, and, through its avant-garde Android operating system, download access to over 250,000 applications. It also comes fully loaded with a host of TAG Heuer add-ons: customized screen designs,widgets, animations, wallpapers, icons and ring tones.”

Most luxury phones always had the issue of not running a good operating system, which is of course taken care of in this case with Android. The phone came out beautiful and we cannot wait to see it live. The entry price for the phone is at 4700 Euros.

Take a look at some other color options of it after the jump.

Inspired by the mythic Lamborghini Murcielago, TAG Heuer has teamed up with the famous Italian super sports car manufacturer to create the limited-edition MERIDIIST Automobili Lamborghini phone. In tribute to the year Automobili Lamborghini was founded, 1963 pieces of this finely-tuned device will be sold worldwide.

Housed in black titanium carbide coated 316L stainless steel, the design of the MERIDIIST Automobili Lamborghini phone references the super sports car down to its famed signature on the battery cover – the same as on the Lamborghini Murcielago LP 640’s V12 engine block. The back of the device is engraved with its limited edition number while the keyboard is customized with Automobili Lamborghini’s trademark Taurus bull on the steel central button.

The TAG Heuer MERIDIIST Automobili Lamborghini phone will be available in November at selected TAG Heuer and Lamborgini retailers.

Take a further look at the phone after the jump.

The Tag Heuer Meridiist phone comes in a new black PVD version. Furhtermore the phone features black leather applications with contrasting red stitching. The new version of the phone was inspired by the Grand Carrera watch of the brand. The almost un-scratchable surface, paired with the mat black colorway certainly turned out great. Via GQ.

Rumors about Tag Heuer entering the cellphone market have been circulating for years and now the Swiss watch maker has finally unveiled its first handset – the Meridiist. Of course the phone comes in premium materials, which is also nicely reflected in the price. The phone will retail for about $5,420. Via Men.Style.com.