NIKE created its Tech Pack collection in order to take something familiar and reinterpret it through their signature innovation process. It’ an evolution: taking iconic pieces from NIKE’s DNA and fusing them with innovative fabrics and design embellishments. Together, Michael Leon and Jarrett Reynolds, the designers behind Tech pack, created the Summer 08 collection by combining cutting edge performance materials and diverse fabrications with sophisticated design techniques and original graphics, and then adapted each garment for everyday use and the culture surrounding sport.
The same philosophy that saw the evolution of the NIKE Windrunner jacket, and includes subtle references to NIKE ACG (All Conditions Gear), was used in the modernization of the humble polo and NIKE tee, allowing for the inclusion of other iconic elements in the Tech Pack collection. For Summer 08, designers Jarrett and Michael are adding cycling-inspired elements to the Tech pack theme. Throughout each piece in the Summer 08 collection, subtle attributes such as 360-degree reflectivity, accessible pockets for quick storage, and packable qualities , easily translate each product from morning to evening.
Graphically, Michael stayed true to the “Day and Night” theme, which is echoed in subtle design allusions to dark city landscapes and the ultimate nighttime creatures – howling coyotes.
The new collection consists of t-shirts, polos, windrunners, shorts and all weather jackets. Have a detailed look at the entire collection after the jump.
