
Bobby Hundreds tells us all about the latest season of The Hundreds Public Label (which has undergone a re-working of the pricing structure) and gives us an exclusive first peek into their Fall/Winter 2011 collection which is out at The Hundreds stores this Friday.
What are the main differences between The Hundreds mainline and TH Public Label?
The Hundreds Public Label was introduced in 2006 as a distinct offering from the traditional The Hundreds range. We wanted to exhibit a design-direct menswear line that was minimal on heavy branding and graphic placement, with more attention to quality fabrications, production details, and tight numbers.
The point is to give our more fashion-forward supporters, the ones who dress appropriately along modern menswear trends, something beyond traditional Streetwear: unique pieces that are produced in very low quantities.
Plus, we conceptualize and design The Hundreds’ range about a year-and-a-half in advance of retail delivery. So even though we’re doing our best to originate and innovate, by the time a lot our clothing hits the floor, it’s old to us and much of the aforementioned knowledgable customer.
Public Label is conceptualized and designed about 6 months in advance and we can do this because we don’t wholesale the line. We cut out the year-long sales and marketing push and go direct to our retail shops. Basically, Public Label is a more reliable indicator of what we’re currently feeling on the design side, and a foreshadowing segue into the following year’s line.
See the full lookbook and read our full conversation after the click.
