Atlanta boutique Wish joins forces with The Hundreds in an effort to bring snapbacks back.

“Teaming up with The Hundreds, Wish took inspiration from the Atlanta-based public transit, MARTA, for their Player colab snapback. Incorporating the three staple colors from the MARTA logo, Wish outlined The Hundreds block font in yellow with “Atlanta” stitched above to give it local appeal.”

The cap is limited to 150 pieces and available now at Wish Atlanta.

The Hundreds introduces a new high top sneaker into their Footware Collection for Fall 2011. The Riley High Top is a clean looking sneaker, featuring in this first release bordeaux and black leather uppers, white mid soles and nice details on the gum outer sole.

Check out the video here above to get a first look!

In 2007, Complex published a story in its August issue titled, “An Oral History of the Graphic T-Shirt,” chronicling the journey from surf tees to all-over prints. They’re following up on this will a 2011 version.

Visit Complex to read the story, as told by Eric Brunetti of FUCT, Rick Klotz of Freshjive, Bobby Hundreds of The Hundreds, Paul Mittleman and Adam Weissman of Stussy, Jeff Staple of Stapledesign, and more.

The Hundreds announce their second round of collaboration projects with renowned artist Mark Dean Veca. Following graphic t-shirts last year, TH have produced a Johnson Mid sneaker alongside a solid 3-part skateboard series, as seen above.

Have a look at the sneaker and images of the original artwork after the click.

The Hundreds Public Label line returns for the first time since 2008 for Spring/Summer 2011. “The collection, which includes premium denim, jackets, tees, tanks and shorts, is meant to continue the Public Label tradition of correlating American sportswear, military styles and classic workwear via a 1940s-era theme and a naval reproduction approach.” Available now at all TH stores and select The Hundreds retailers.

More images follow after the click.

Model Bridget Blonde is seen in The Hundreds forthcoming “Blue Rain Phoenix,” an electric blue version of their original Phoenix sunglass style. Available Thursday, May 5, 2011.

More images follow after the click.

For Spring/Summer 2011 The Hundreds presents the Footware Premium Leather Pack. As part of the pack they present the Johnson Lows, the Wayne Highs and the Ballistic Wayne High. Premium leathers and ballistic nylon are featured in terms of materials. Without a doubt, this is the nicest sneaker pack we have seen to date from the LA based brand. The sneakers are now available in stores.

Take a look at the complete sneaker pack after the jump.

Well, as it turns out it was not an April Fools joke, The Hundreds have officially opened their 4th flagship store today in Santa Monica, California. After Los Angeles, San Francisco and New York, the new store is a bit of a departure in terms of interior design. Entirely designed by The Hundreds in house, the new store is light, with lots of white, all white furniture mixed with dark red brick walls. We like the space and it fits its Santa Monica surroundings. Furthermore the space seems very spacious, giving for the first time the footwear line a proper display. Congrats guys!

The Hundreds Santa Monica
416 Broadway St.
Santa Monica, CA

Take a detailed look at the new The Hundreds Santa Monica store after the jump.

Today we got official word that The Hundreds will be opening their 4th flagship store (after LA, San Francisco and New York) in Santa Monica. They chose April 1st for the grand opening, which will of course lead to some questions around this latest venture.

Designed entirely by The Hundreds, the new 2′000 square foot space will once again also act as a gallery space for the universe of the brand. Hopefully we can soon show you some images of the actual space.

The new store will be stocking all lines by The Hundreds, as well as exclusive product for the store specifically. On opening day, a limited amount of exclusive product will be offered to the first attendees.

The Hundreds Santa Monica
416 Broadway Street
Santa Monica – California

After the jump we can give you some first sneak peeks at the new shop.

This week, The Hundreds announce the release of The Hundreds Magazine Issue 4, which features Holly Madison and Angel Porrino on the cover (behind-the-scenes video.) The issue also has features on the art of Ron English, the work of Todd Bratrud, photography by Brick Stowell, 15 Albums That I Like with Dante Ross, Ben Hundreds’ guide to eating burgers in LA and more. Available now at THLA, THSF, and THNY.

Check out The Hundreds’ Beach Ball after the click.