Swagger recently opened their second flagship store in the Harajuku district of Tokyo. The new Harajuku flagship store is the realization of a longtime shared dream of owners and co-designers Big-O and Iggy.
Located centrally in the world-famous Harajuku district, where global trends are invented and explored, Swagger’s flagship is more than a store. It’s a destination spot that marries Iggy and Big-O’s love of music and fashion. The entire store is designed to look like a recording studio. World famous DJ Muro spinned hip-hop classics for the opening and limited edition pieces, designed specifically for the Harajuku opening were made available for lucky collectors who showed up early.

The store is bi-level and on September 15, 2007 Phenomenon, Big-O’s private line, will open a boutique on the second floor.
4-26-21 JINGUMAE, SHIBUYA-KU, TOKYO, JAPAN
TEL:  03-5414-1591
After the jump many more images of the beautiful new store and some of the limited edition items that were released. Most of them we have already showed you before.

Atmos is at it again and released some new t-shirts of their in-house brand. The Kicks Style t-shirt is rather simple and features a large Atmos script on the front. The boots t-shirt features an all-over womens boots design that looks pretty hot. Both t-shirts come in each three colorways.

Here you see the new Undefeated Mural. It was designed by Brent Rollins, who already designed artwork seen in most Undefeated stores around the globe. The tee features the Undefeated logo on the back and on the front in small and the artwork by the artist as a nice side print.
The tee will be released at all Undefeated Japan stores on the 10th of August! Check out more pictures of the artwork in detail after the jump.

Here we present you a preview of the FAT Fall/Winter 2007 collection. We often report about Japanese brands and some of them make it out of Japan. Fat is one of those brands that we have hardly come across outside of Japan, but we are hoping that they will make it.
The new collection looks very good. The title of the collection “On Point” says it all. A vast selection of jackets. Interestingly they also seem to have a good line-up of waxed jackets in the collection, which we have seen from several brands already coming this Fall season. They manage very well the mix of colors. Some outfits are classic, others super fresh and in strong colors – thus anybody should find something in there.
Check out the new collection after the jump and hope with us that we can soon get our hands on it!

Kiks TYO is bringing out 3 Japan Exclusive t-shirts and has worked with Aki Hoshino, G-Shock on them. The tees commemorate the 10th anniversary of the Japanese Street Fashion Magazine Street Jack. There is a Street Jack exclusive, HTML Store exclusive and a Kiks Flagship Store exclusive.
The t-shirts are now for a short time available for pre-order, also for international customers. Check out the entire range after the jump.