Click here to view the embedded video.

Trek released a new commercial promoting its popular Made in the US Madone bike. The carbon fibre bike is engineered by rocket scientists and crafted by expert hands, making it one of the most stand out road bikes on the market. Enjoy!

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Bikes, trek, videos

Click here to view the embedded video.

Trek presents a video to tell the story behind their collaboration with artist Shepard Fairey on the Trek Madone 6.9 SSL bike for Team RadioShack’s 2011 Tour of California. Enjoy!

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Bikes, Shepard Fairey, trek, videos

Bike label Trek has partnered with artist Shepard Fairey and his creative agency Studio Number One to design the Madone 6.9 SSL that Team RadioShack will ride throughout the 2011 Tour of California.

The bikes, emblazoned with imagery created by Fairey and inspired by the team’s namesake, were handmade and painted in Trek’s Waterloo, WI manufacturing facility. “Working with my design agency, Studio Number One, and lead Art Director Casey Ryder, we took inspiration from RadioShack’s epic electronics legacy and iconic color scheme to create a race aesthetic conveying energy, speed, and mobility,” Fairey said. “With several avid cyclists on our team, it’s always an honor to affect the surfaces of the most technically advanced race bikes in the world and work with the top-notch Trek art and design team again.”

During the Tour of California Trek will be offering the chance to win one of these limited edition bikes at trekbikes.com.

More images follow after the click.

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Read the rest of Shepard Fairey x Trek Madone 6.9 SSL for Team RadioShack

© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Bikes, Shepard Fairey, trek

Trek Bicycle has partnered with WIRED magazine to offer their custom bike program, Project One, at the 2009 WIRED store throughout this holiday season. As a tribute to WIRED magazine, Trek will showcase a truly unique, WIRED-themed Limited Edition Project One Trek Madone at this season’s Pop-Up Store.

The WIRED Store is located at 415 West 13th Street between 9th Avenue and Washington Street in Manhattan’s Meatpacking/Highline District and will be open to the public from November 21, 2009 through December 27, 2009.

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Bikes, trek, wired

The last collaborator in the Trek bike series for Lance Armstrong’s Stages initiative for the Livestrong foundation is none other than art superstar Damien Hirst. The artist customized a Trek Madone bike and added a butterfly all-over design to it.

“To help give Lance an extra boost across the finish line in this year’s Tour de France, Hirst customized a Trek Madone with a gorgeous array of real butterflies from the frame down to the Bontrager rims, which also bear a repeating pattern of the willowy creatures. Eschewing the traditional LIVESTRONG yellow in favor of bright shocking pink logos all around, Hirst brings even more attention to the cause in a colorscheme that can be easily read at nearly any distance (or speed).”

Check out many more images of the Trek Madone Bike by Damien Hirst after the jump.

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Read the rest of Trek Madone Bike by Damien Hirst

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 4 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Bikes, damien hirst, lance armstrong, livestrong, trek

We give you a first look at the new Trek time Trial Bike for Lance Armstrong as designed by Marc Newson. Above is a great shot of the Art Bike in action as Mr. Armstrong takes part in the first time trial of the Tour de France in Monaco. Mr. Armstrong finished ninth as Fabian Cancellara took the stage.

After the jump a more detailed look at the new Lance Armstrong TREK Bike by Marc Newson.

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Read the rest of Lance Armstrong TREK Art Bike By Marc Newson

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Bikes, lance armstrong, marc newson, trek

A couple of days ago we presented to you the new bikes designed by Shepard Fairey and Kenny Scharf for Lance Armstrong. Supertouch now also brings us an interesting video of the making of the bike. Check it out!

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Bikes, lance armstrong, Shepard Fairey, trek

A while ago we showed you the art bikes by Kaws and Barry McGee for Lance Armstrong. Today we can give you a look at the next two bikes, this time created by Shepard Fairey and Kenny Scharf for the Giro d’Italia 2009.

The Giro d’Italia is celebrating its 100th anniversary in 2009 and it is actually the first time that Lance Armstrong is participating. On July 16th the Nike backed “Stages” art show will open in Paris at Gallerie Emmanuel Perrotin and to draw some attention to the event these two new art bikes have been created.

“Getting up on Lance’s “daily driver” Trek Madone road bike, Shepard Fairey created a vibrant homage to Lance’s cancer fighting foundation while including ancient patterning in homage of Italy’s rich architectural details. NYC Pop Art legend Kenny Scharf took a totally different approach to Lance’s Trek TTX time trial cycle and created the “lightspeed” space bike that will hopefully hurtle Tex across the finish line in record time. Both bikes will be auctioned off on October 2nd (10/2 marks the date of Lance’s original cancer diagnosis) at the NYC stop of the “Stages” art tour with all proceeds going to benefit Livestrong.” Via Supertouch.

The Lance Armstrong “Stages” Project continues to draw in high profile artists, resulting in interesting pieces of work. You can be sure ther is a lot more to come.

For now, have a more detailed look at the Shepard Fairey and Kenny Scharf bikes after the jump.

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Read the rest of Lance Armstrong’s Shepard Fairey And Kenny Scharf Art Bikes

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Bikes, kenny scharf, lance armstrong, nike, Shepard Fairey, trek