In addition to re-releasing their collaborative Nike Humaras, Bay area retailer True extends their 13th Anniversary celebration with this Summer collection entitled “Far From The Finest.” The drop features lightweight outerwear designed to stand up to the “foggy and cold or sunny and still cold” San Franciso weather. A selection of tees, fleece, New Era caps and a “spice” grinder compose the rest of the collection. Available Saturday August 1st at True San Francisco and True East.

Check out the full True 13th Anniversary Collection after the flip.

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© 2009 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: jackets, t-shirts, true east, true sf

San Francisco’s True has produced some striking New Eras over the years. Their latest takes it direct to their home state, and riffs of the California flag. The hat releases this coming Saturday, November 15, and with it True has also prepared a selection of related garments.

Peep the t-shirts and crews from the True SF “Cali” series after the jump.

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© 2008 Highsnobiety for Titel Media. Author: nschon | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: cali, crew, new era, t-shirt, true sf

Rebel 8 combines with True SF for the second time with the “When the Lights Go Down” crewneck. The sweatshirt is named for the famed Journey song “Lights” and will release in limited quantities on October 6, 2008. Rebel 8 will be the sole outlet for all 72-pieces, and retail will hit at $60. Black on Black with “San Francisco” embroidered on the chest, and the respective logos on each wrist.

Details of “When the Lights Go Down” a Rebel 8 x True SF collaboration after the jump.

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Post tags: rebel 8, true sf

True San Francisco got together with Rebel8 to collaborate on a New Era cap. After the Vans collaboration project that we presented to you yesterday, this is yet another nice project by Rebel8.

The cap comes in all black canvas with tonal embroideries. More color you will find under the brim and on the lining.

Take a detailed look after the jump.

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© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Cap, hat, highsnobiety, new era, rebel8, true sf

This weekend True San Francisco, a boutique that has been on top of its game since many years, is celebrating its 12th anniversary. For the occasion they made a couple of t-shirts that are now available in store.
Check out detailed images after the jump.

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© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: 12th anniversary, highsnobiety, san francisco, t-shirts, true sf

Here you see the True / New Era “12 days of Christmas” preview part 3. These two 5950’s, the Seagull and the 3M reptile will be available in very limited quantities this Saturday Nov.10th at True & True East. The remaining quantities of these caps will drop with the rest of the “12 days of Christmas” pack on Black Friday, Nov. 23rd.
Check out the Seagull cap after the jump.

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© 2007 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: 3m reptile, Cap, fitted, new era, seagull, true sf

True SF and Estate LA worked on an upcoming collaboration for Halloween. The fitted cap, which features a “Pumpkin Face” embroidery over the front panels and brim will be released this month. We’ll keep you posted!

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© 2007 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Cap, estate, Estate LA, fitted cap, halloween, pumpkin, true sf