True releases their first set of 5-panel caps for Holiday 2009. The drop includes a 2-tone canvas cap, a navy cap with contrasting white details inspired by navy pea coats, and a striped denim cap, which due to fabric availability is limited to only 25 pieces for the time being. All three caps will be available this week at True, True East and trueclothing.net. Keep your eyes open this holiday season for the follow up drops which take the exclusive fabrics and patterns even further.

Detailed images of these three True 5-panel Caps follow after the jump.

San Francisco boutique True presents their new “Sharpie” New Era cap and matching t-shirts. The original artwork was done with a Sharpie marker, therefore the name. The cap comes in black and features a raised True logo embroidery on the front. They present matching t-shirts to the cap as well.

The True “Sharpie” New Era caps and t-shirts will be released tonight midnight on the True online store.

More detailed images follow after the jump.

To celebrate the 13th anniversary of San Francisco streetwear mainstay True, Nike is re issuing the lazer camo edition Humara designed by the True squad as part of the clerks park released back in 2006. This time around the Trumara comes packaged with a matching new era & tee all for the retail price of $96 in honor of the year True opened for business, 1996.

The Trumara 96 pack drops this Saturday August 1st exclusively at True in San Francisco & True East in Walnut Creek.

San Francisco boutique True will be releasing two solid new New Era caps over the weekend. They will release a teal/black cap and a grey/black/neon yellow cap. Both remind of some more prominent sneakers.

More looks at the True New Era Caps follow after the jump.

San Francisco boutique True has released a new set of “Cali” 5-panel caps. The caps come in black, red, khaki and white and all feature a True logo embroidery on the side. The caps are now available at both True boutiques and in their online store.

Detailed images of the caps follow after the jump.

To celebrate the Year of the Ox, True SF presents the Red Envelope, a tee inspired by the traditional Chinese New Years colors of red with gold foil accompanied by the customary red envelope with an edible gift inside.

Check out the t-shirt and further details after the jump.

This Friday, True SF, will be releasing their holiday gift collection. It is one of the largest offerings that we have seen from the San Francisco based store in some time. The line consists of fleece jackets, hooded plaid shirts, t-shirts, New Era caps as well as crewneck sweaters. Each piece is coming in a series of colorways.

The Christmahankwanzaka collection drops on Black Friday, November 28th at True, True East & online at trueclothing.net.

Have a look at the complete True SF holiday collection after the jump.

True celebrates the Day of the Dead with this 3 pack titled “Dia De Los Muertos”.  “The Chivalry Is Dead” zip hoody and t-shirt features a classic José G. Posada lithograph print of the legendary Don Quixote.  Topping it off is a coordinating New Era 59fifty cap, which comes in a classic black/white fabric and True logo embroidery.  All the items are available in mens’ sizes, the t-shirts are also available in womens’ sizes.

The True “Dia De Los Muertos” pack is now available in store and online.

Take a detailed look after the jump.

In celebration of the 2nd anniversary of True East, True is releasing number of products. Some we have presented to you already. On deck here is the "Canal Street"59Fifty, a tribute to Canal Street in New York City.  If you have ever made a"black trash bag" purchase on Canal Street, you get the connection. Limited edition faux pocket T completes the authentic Canal Street experience. Both items drop Saturday, Sept 6th at True East & online at trueclothing.net.
More images of the New Era Cap follow after the jump.

San Francisco’s True release the latest in their series of New Era collaborations today. Both have the classic True logo on the front and a modified version as the back tab. The Bamboo proposes to match up to your new floors and blinds, while the Black Box features a tonal checked pattern. The hats are at True stores and online. 
Check the Black Box after the jump.