Mega brings his Black Scale brand to the Native Leagues Project roster for San Francisco streetwear mainstay True. Saluting the rich legacy of the SF Bay area sports teams is the purpose of The Native Leagues Project and for release #7 Black Scale takes it all the way back with a tribute to the Seals. This release features a new era 59Fifty and a tee in two colors.

Native Leagues Project Vol. 7: Black Scale drops today, Saturday September 11th at the Black Scale flagship store, True SF, True East and online at trueclothing.net.

More detailed images of the product follow after the jump.

San Francisco boutique True presents their 14th anniversary collection.

“In celebration of fourteen years of non-relevance, San Francisco natives True releases this capsule collection. Especially meant to cope with the variety of temperatures & elements one may deal with on a typical Bay Area summer day, True offers up tees, crewnecks, zip hoodies and the all important flask. “

Anti-Champions, the True 14th anniversary collection available now at True San Francisco, True East & online at trueclothing.net.

Detailed images of the product follow after the jump.

Diamond Supply Co. steps up to the plate to join San Francisco’s True for Native Leagues Project release #6. The concept behind the Native Leagues Project is for True to collaborate with some of their top brands in tribute to the legacy of Bay Area sports teams. San Francisco native Nick Diamond pays tribute to his hometown team in the Diamond way with this release, including several t-shirts and New Era fitted caps.

Native Leagues Project Vol. 6: Diamond drops this Saturday July 24th at Diamond Supply Co. Los Angeles, True SF, True East & online at trueclothing.net.

Take a detailed look at the collaborative items after the jump.

As one of five shops chosen by JanSport to participate in their Right Pack Signature Series, San Francisco Bay Area bred True brings the Human Zoo Collection. Consisting of a JanSport Original Right Pack, a zip hood, a tee and a carabiner The Human Zoo Collection equips you with the basics to confront San Francisco’s multitude of urban challenges.

True X JanSport: Human Zoo Collection drops July 15 exclusively at True, True East and online at trueclothing.net.

Detailed images of the complete pack follow after the jump.

True gets inspired by the iconic Sharpie pen and created a capsule collection around the theme.

“Back to the sketch book. Revisiting the classic True “Sharpie” 59-Fifty, we’ve released the original New Era design in a new colorway featuring all grey wool panels, black visor, and light grey underbill. A colorway paying homage to the marker that gave the design it’s name, and ink. Along with the fitted, True has also produced a Sharpie Fine Point Permanent Marker with the same handstyle as the cap. A run of crew necks and t-shirts sharing the tonal grey/black theme will also be available.”

The pack will release this weekend at True.

Detailed images of all the product follow after the jump.

Adapt and TRUE have come together for the 4th installment of TRUE’s Native Leagues project series with a tee entitled ‘Summer of Love’. During the summers of 1967-1969, the Haight/Ashbury neighborhood of San Francisco, which is also home to the TRUE flagship store, acted as a hub for the Summer of Love movement that embodied the ideals of creative expression, sexual freedom, and cultural and political rebellion. In following with the Native Leagues Project local teams tradition, the tee also pays symbolic homage to the city’s own San Francisco Giants.

This tee is now available at True, True East and online at the trueclothing.net and the Adapt webstore in limited quantities.

More detailed images of the tees follow after the jump.

San Francisco Bay Area stronghold True teams up with Crooks & Castles for the third installment of The Native Leagues Project. This release celebrates the annual Bay Bridge Series being played this weekend between the San Francisco Giants & Oakland A’s. The design team at Crooks decided to honor both teams by flipping one of their most iconic images, Medusa into a fan pleaser no matter which side of the bay you are from.

The purpose of The Native Leagues Project is to celebrate the rich history of Bay Area sports by partnering True up with some of their top brands to pay tribute to the teams that created this history.

Native Leagues Project, Vol. 3: Crooks & Castles drops Friday May 20th at True SF, True East and online at trueclothing.net.

More views of this collaboration follow after the jump.

To celebrate “the most important day of the year for San Francisco’s Haight Ashbury District,” True presents the 4/20 pack. Highlights for 2010 include a new and improved “spice” grinder and a blunt splitter, which are accompanied by a selection of holiday specific tees. Available now at True SF, True East and online at trueclothing.net.

Next up to participate in the True Native League collaborations is fellow San Francisco designer Benny Gold. Benny was asked to contribute his design to the SF Giants. The t-shirt that came out of the collaboration will be exclusively released at True SF and at the Benny Gold store in San Francisco.

More detailed images of the t-shirt follow after the jump.

San Francisco based True unveils the Native Leagues Project: a tribute to the rich legacy of the Bay Area’s sports teams. Hirokazu Sato, head taste maker at True conceptualized a project that features some of streetwear’s finest to celebrate the regions greatest teams. The Native Leagues Project will release one design per month, each month featuring a different company putting their twist on the concept. First up, The Hundreds tribute to the Silver and Black. The Silver color of the tee will be exclusively available from True, True East & online at trueclothing.net on Friday, January 15th. The black color of the tee will be exclusively available from The Hundreds next month.

Many more detailed images of the True x The Hundreds “Native Leagues Project” follow after the jump.