Mega brings his Black Scale brand to the Native Leagues Project roster for San Francisco streetwear mainstay True. Saluting the rich legacy of the SF Bay area sports teams is the purpose of The Native Leagues Project and for release #7 Black Scale takes it all the way back with a tribute to the Seals. This release features a new era 59Fifty and a tee in two colors.

Native Leagues Project Vol. 7: Black Scale drops today, Saturday September 11th at the Black Scale flagship store, True SF, True East and online at trueclothing.net.

More detailed images of the product follow after the jump.

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Read the rest of True x Black Scale Native League Project Volume 7

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: black scale, Caps, new era, t-shirts, true

San Francisco boutique True presents their 14th anniversary collection.

“In celebration of fourteen years of non-relevance, San Francisco natives True releases this capsule collection. Especially meant to cope with the variety of temperatures & elements one may deal with on a typical Bay Area summer day, True offers up tees, crewnecks, zip hoodies and the all important flask. “

Anti-Champions, the True 14th anniversary collection available now at True San Francisco, True East & online at trueclothing.net.

Detailed images of the product follow after the jump.

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Read the rest of True 14th Anniversary Collection

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, hoodies, sweaters, t-shirts, true

Diamond Supply Co. steps up to the plate to join San Francisco’s True for Native Leagues Project release #6. The concept behind the Native Leagues Project is for True to collaborate with some of their top brands in tribute to the legacy of Bay Area sports teams. San Francisco native Nick Diamond pays tribute to his hometown team in the Diamond way with this release, including several t-shirts and New Era fitted caps.

Native Leagues Project Vol. 6: Diamond drops this Saturday July 24th at Diamond Supply Co. Los Angeles, True SF, True East & online at trueclothing.net.

Take a detailed look at the collaborative items after the jump.

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Read the rest of True x Diamond: Native Leagues Project Volume 6

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, diamond supply co, new era, t-shirts, true

As one of five shops chosen by JanSport to participate in their Right Pack Signature Series, San Francisco Bay Area bred True brings the Human Zoo Collection. Consisting of a JanSport Original Right Pack, a zip hood, a tee and a carabiner The Human Zoo Collection equips you with the basics to confront San Francisco’s multitude of urban challenges.

True X JanSport: Human Zoo Collection drops July 15 exclusively at True, True East and online at trueclothing.net.

Detailed images of the complete pack follow after the jump.

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Read the rest of True x JanSport: Human Zoo Collection

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: backpacks, hoodies, jansport, t-shirts, true

True gets inspired by the iconic Sharpie pen and created a capsule collection around the theme.

“Back to the sketch book. Revisiting the classic True “Sharpie” 59-Fifty, we’ve released the original New Era design in a new colorway featuring all grey wool panels, black visor, and light grey underbill. A colorway paying homage to the marker that gave the design it’s name, and ink. Along with the fitted, True has also produced a Sharpie Fine Point Permanent Marker with the same handstyle as the cap. A run of crew necks and t-shirts sharing the tonal grey/black theme will also be available.”

The pack will release this weekend at True.

Detailed images of all the product follow after the jump.

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Read the rest of True “Sharpie” Collection

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, new era, sharpie, sweaters, t-shirts, true

Adapt and TRUE have come together for the 4th installment of TRUE’s Native Leagues project series with a tee entitled ‘Summer of Love’. During the summers of 1967-1969, the Haight/Ashbury neighborhood of San Francisco, which is also home to the TRUE flagship store, acted as a hub for the Summer of Love movement that embodied the ideals of creative expression, sexual freedom, and cultural and political rebellion. In following with the Native Leagues Project local teams tradition, the tee also pays symbolic homage to the city’s own San Francisco Giants.

This tee is now available at True, True East and online at the trueclothing.net and the Adapt webstore in limited quantities.

More detailed images of the tees follow after the jump.

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Read the rest of True X Adapt: Native Leagues Project Volume 4

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: adapt, t-shirts, true

San Francisco Bay Area stronghold True teams up with Crooks & Castles for the third installment of The Native Leagues Project. This release celebrates the annual Bay Bridge Series being played this weekend between the San Francisco Giants & Oakland A’s. The design team at Crooks decided to honor both teams by flipping one of their most iconic images, Medusa into a fan pleaser no matter which side of the bay you are from.

The purpose of The Native Leagues Project is to celebrate the rich history of Bay Area sports by partnering True up with some of their top brands to pay tribute to the teams that created this history.

Native Leagues Project, Vol. 3: Crooks & Castles drops Friday May 20th at True SF, True East and online at trueclothing.net.

More views of this collaboration follow after the jump.

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Read the rest of True x Crooks & Castles: Native Leagues Project Volume 3

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, crooks & castles, t-shirts, true

To celebrate “the most important day of the year for San Francisco’s Haight Ashbury District,” True presents the 4/20 pack. Highlights for 2010 include a new and improved “spice” grinder and a blunt splitter, which are accompanied by a selection of holiday specific tees. Available now at True SF, True East and online at trueclothing.net.

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Read the rest of True 4/20 Pack – Spice Grinder, Blunt Splitter & T-Shirts

© 2010 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: 420, Accessories, true

Next up to participate in the True Native League collaborations is fellow San Francisco designer Benny Gold. Benny was asked to contribute his design to the SF Giants. The t-shirt that came out of the collaboration will be exclusively released at True SF and at the Benny Gold store in San Francisco.

More detailed images of the t-shirt follow after the jump.

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Read the rest of Benny Gold x True Native League – The Giants

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: benny gold, sf giants, t-shirts, true

San Francisco based True unveils the Native Leagues Project: a tribute to the rich legacy of the Bay Area’s sports teams. Hirokazu Sato, head taste maker at True conceptualized a project that features some of streetwear’s finest to celebrate the regions greatest teams. The Native Leagues Project will release one design per month, each month featuring a different company putting their twist on the concept. First up, The Hundreds tribute to the Silver and Black. The Silver color of the tee will be exclusively available from True, True East & online at trueclothing.net on Friday, January 15th. The black color of the tee will be exclusively available from The Hundreds next month.

Many more detailed images of the True x The Hundreds “Native Leagues Project” follow after the jump.

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Read the rest of True x The Hundreds “Native Leagues Project” – Drop 1

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 4 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, t-shirts, The Hundreds, true

This Saturday Dec 12th San Francisco Bay Area purveyors True will be dropping the Cali Collection, an assortment of apparel and 59fifty New Era caps paying tribute to the golden state. Pictured here are the Cali 2 and Cali revisited caps, the anchors of the collection. The Cali 2 cap also happens to be the final cap in the 12 Days of Christmas collection. Multiple tee designs and fleece for men and women round out the collection, those items will be previewed later this week.

The Cali Collection drops this Saturday, Dec 12 at True, True East & online at trueclothing.net.

More detailed images of the caps follow after the jump.

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Read the rest of TRUE “Cali” New Era Collection

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, new era, true

San Francisco Bay Area based True is dropping a holiday 12 Pack of New Era 59Fifties. An assortment of new designs and greatest hits all featuring the iconic True logo. This collection also marks the return of the Cali, one of True’s all time classic 59Fifties in an as yet to be disclosed form simply known as the Cali 2. 12 Days of Christmas drops this Saturday, Dec 5th at True, True East and online at trueclothing.net. Caps $32 each.

See all the hats in the TRUE “12 Days of Christmas” New Era Pack after the click.

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Read the rest of TRUE “12 Days of Christmas” New Era Pack

© 2009 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, new era, true

True releases their first set of 5-panel caps for Holiday 2009. The drop includes a 2-tone canvas cap, a navy cap with contrasting white details inspired by navy pea coats, and a striped denim cap, which due to fabric availability is limited to only 25 pieces for the time being. All three caps will be available this week at True, True East and trueclothing.net. Keep your eyes open this holiday season for the follow up drops which take the exclusive fabrics and patterns even further.

Detailed images of these three True 5-panel Caps follow after the jump.

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Read the rest of True Holiday 2009 5-Panel Caps | Drop 1

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 6 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, true

San Francisco boutique True presents their new “Sharpie” New Era cap and matching t-shirts. The original artwork was done with a Sharpie marker, therefore the name. The cap comes in black and features a raised True logo embroidery on the front. They present matching t-shirts to the cap as well.

The True “Sharpie” New Era caps and t-shirts will be released tonight midnight on the True online store.

More detailed images follow after the jump.

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Read the rest of True “Sharpie” New Era

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, new era, t-shirts, true

To celebrate the 13th anniversary of San Francisco streetwear mainstay True, Nike is re issuing the lazer camo edition Humara designed by the True squad as part of the clerks park released back in 2006. This time around the Trumara comes packaged with a matching new era & tee all for the retail price of $96 in honor of the year True opened for business, 1996.

The Trumara 96 pack drops this Saturday August 1st exclusively at True in San Francisco & True East in Walnut Creek.

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, humara, nike, Sneakers, t-shirts, true

San Francisco boutique True will be releasing two solid new New Era caps over the weekend. They will release a teal/black cap and a grey/black/neon yellow cap. Both remind of some more prominent sneakers.

More looks at the True New Era Caps follow after the jump.

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Read the rest of True Summer 2009 New Era Caps

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, new era, true

San Francisco boutique True has released a new set of “Cali” 5-panel caps. The caps come in black, red, khaki and white and all feature a True logo embroidery on the side. The caps are now available at both True boutiques and in their online store.

Detailed images of the caps follow after the jump.

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Read the rest of True “Cali” 5-Panel Caps

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, true

To celebrate the Year of the Ox, True SF presents the Red Envelope, a tee inspired by the traditional Chinese New Years colors of red with gold foil accompanied by the customary red envelope with an edible gift inside.

Check out the t-shirt and further details after the jump.

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Read the rest of True SF Chinese New Year Red Envelope

© 2009 Highsnobiety for Titel Media. Author: nschon | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: t-shirts, true

This Friday, True SF, will be releasing their holiday gift collection. It is one of the largest offerings that we have seen from the San Francisco based store in some time. The line consists of fleece jackets, hooded plaid shirts, t-shirts, New Era caps as well as crewneck sweaters. Each piece is coming in a series of colorways.

The Christmahankwanzaka collection drops on Black Friday, November 28th at True, True East & online at trueclothing.net.

Have a look at the complete True SF holiday collection after the jump.

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Read the rest of True “Christmahankwanzaka Collection” | Holiday 2008 Collection

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, jackets, shirts, t-shirts, true

True celebrates the Day of the Dead with this 3 pack titled “Dia De Los Muertos”.  “The Chivalry Is Dead” zip hoody and t-shirt features a classic José G. Posada lithograph print of the legendary Don Quixote.  Topping it off is a coordinating New Era 59fifty cap, which comes in a classic black/white fabric and True logo embroidery.  All the items are available in mens’ sizes, the t-shirts are also available in womens’ sizes.

The True “Dia De Los Muertos” pack is now available in store and online.

Take a detailed look after the jump.

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Read the rest of True “Dia De Los Muertos” Pack

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, hoodies, new era, t-shirts, true