Rihanna continues to be the face of the Emporio Armani Underwear line. The new Spring/Summer 2012 Ad Campaign has released today, showing the singer in a well executed spread, shot by fashion photographer duo Mert and Marcus Piggott.

Check out the full campaign after the jump.

After the initial announcement, we can present today the first David Beckham Bodywear Collection by H&M. Underwear is never easy to shop, at least in our opinion. Most of the time we end up buying it from Uniqlo and other fast fashion retailers. As cheesy as this Beckham collaboration might come across at first, we have to admit that the outcoming collection looks very solid. T-shirts, longsleeves, boxers, broefs and more are featured in the overall 9 piece debut collection. Everything is kept in white, black and grey, with only the collection’s logo tag distracting from the otherwise very clean design. The line is much more premium than what you would usually find in the H&M underwear/bodywear department and thus actually makes it a pretty good first attempt for us. Similar to his on-going collaboration with James Bond and adidas, Beckham offers up a premium, timeless collection, that we cannot hate on.

The collection at 1800 H&M stores on February 2nd, 2012.

Check out the full first collection after the jump.

While Stussy has always been producing items outside the world of fashion, that part of the line was always pretty small. Stussy Japan has been offering a little more under the Stussy Livin umbrella, yet for Fall/Winter 2011 they seem to be making the first big push into lifestyle and homeware with the Stussy Livin General Store Collection.

From underwear, socks, plates, candles, glasses, to laptop and iPhone sleeves, leather pouches, canvas tote bags and more, the collection is a serious and strong offering of Stussy home goods. Branding is very subtle, yet the collection fits perfectly into the Stussy lifestyle in terms items and design. This might be one of the most exciting new offerings from Stussy, that we have seen in years.

Take a look at the full collection after the jump.

The first product from the new Original Fake Fall/Winter 2010 Collection has been released in Japan today. The drop includes t-shirts, socks, underwear, as well as a Porter phonestrap and a graphic tee collaboration with Robert Lazzarini.

Take a detailed look at all the new Original Fake product after the jump.

Stussy introduces their new Livin’ collection. The line will concentrate on comfort wear, including socks and underwear in its first release. Made from 100% cotton, concentration lies on comfort, and thus branding has been kept to the minimum.

More images from the Stussy Livin’ Collection follow after the jump.

Matt George previews some first garments coming out of a Ransom x Carhartt collaboration that will be starting in the next couple of months and for sure bring some interesting product.
If you need some quality under garments in the colder months, then you might want to consider the Ransom x Carhartt pieces, consisting of tops and bottoms, each in several colorways, carrying both brand logos and the Ransom logo tag.
You can expect more from this collaboration and we will of course keep you posted.
More images of the Ransom x Carhartt under garments follow after the jump.

Mastermind Japan and Fragment Design joined forces on a Travel Set. The set consisting of underwear top and bottom, comes in all black with red accents and both brand logos. It is now available at Cliff Edge.

It is incredible seeing Mastermind Japan going into their 11th year and still you will hardly find any goods by the brand that are not black and do not carry the skull and bones logo. The drive to deliver superior quality with a subtle aesthetic just seems to work.
Here we give you a look at some of the first releases out of their Spring/Summer 2008 collection. A nice new windstopper blouson, skull denim pants, cap, scarf, ties and also a Fragment Design x Base Control underwear collection. All these goods are now available at Cliff Edge.
After the jump you can check out the rest of the pieces.

Agent Provocateur has tapped the world-renowned font designers and illustrators at House Industries to “tweak the curves and tighten the fit” of its internationally-recognized lingerie brand.
Ten years after creating the original Agent Provocateur logo using an off-the-shelf typeface, the company’s script-style word mark had been “imitated to death,” said founder Joe Corré. He and partner Serena Rees decided it was time to give their visual identity the same level of attention that they give to the smallest lacy detail on each undergarment and to their legendary window displays.
“We needed to move on. House Industries was an obvious choice. I knew they would retain the goodwill we had already developed in the word mark but deliver something authentic and original. I was right,” said Corré. 
Famous for their ability to synthesize cultural and historical elements into their designs, House Industries letterers and illustrators looked to the sinuous contours of traditional English roundhand when they developed the new Agent Provocateur word mark and surrounding features. The result is a classically functional logo that hints of neo-Victorian lasciviousness.
House Industries artists also penned a voluptuous corset shape to contain the swirly AP logotype,  redrew the signature Agent Provocateur lacy legs, and created an exclusive typeface for the company. 
Agent and House share an obsessive attention to detail, whether they’re looking at the subtle curves of a letterform or the delicate stitching on a pair of knickers. While this level of quality and craftsmanship goes unnoticed by many, it makes the difference between a luxury brand and cheap knock-offs, says House Industries co-founder and art director Andy Cruz. 
“When you shop at Agent Provocateur, you expect each tiny detail to be perfect and beautiful, and it is. The same goes for everything in the store, including the company logo and artwork,” says Cruz. “It’s all part of the experience and the authentic package that makes Agent Provocateur the real deal.”

To celebrate the new logo, House Industries and Agent Provocateur have produced a limited-edition derriere-shaped book that tells the story of their collaboration. It comes wearing a pair of AP knickers cross-branded with House Industries’ clothing arm, House33. The limited edition book and knickers ($100) can be purchased online at www.houseind.com.