Nooka’s latest timepiece collaboration is with basketball focused brand UNDRCRWN. The watch utilizes the popular ZENV display style and features a black aluminum face, atop a fun and colorful polyurethane band. The Nooka x UNDRCRWN ZENV Watch was produced in a limited run of 200 pieces and sells for $275 USD. Available at the end of June through www.nooka.com/buy.

Check out another view of the Nooka x UNDRCRWN ZENV Watch after the jump.

Following the success of the “College Collection”, UNDRCRWN announces the release of their second collaboration with SRC recording artist Asher Roth. Asher and UNDRCRWN have partnered together on 3 brand new tees inspired by Asher’s hit single I love College and the cult classic 70’s film Animal House. Lighthearted, fun, and true to form- the tees feature several references to college life (kegs, red cups, and spilt beer). One of the tees also features an Image of Asher Roth holding a mic in UNDRCRWN’s signature caricature fashion.

Look out for a release of the t-shirts soon. More detailed images of the UNDRCRWN x Asher Roth Summer 2009 T-Shirts follow after the jump.

UNDRCRWN, the Brand for Champions, today announces their partnership with SRC recording artist, Asher Roth. To support the release of his single, I Love College, UNDRCRWN has created a Varsity Sport influenced collection, consisting of a Letterman Jacket, Sweater, Sweatshirt and Tee. Asher will also be featured in UNDRCRWN’s Spring 2009 look book that will be released, Monday, February 16th 2009.

The “College Collection” is now available on www.UNDRCRWN.com and select UC retailers nationwide. Asher and others can be seen wearing the tee in the I Love College music video at www.TheDailyKush.com.

The College Tee retails for $20, College Crew is $40, Wool Varsity Jacket with camouflage lining is available for $400 and the Branded Sweater is $350.

Check out one more images from the UNDR-CRWN x Asher Roth “Collection” Collection after the jump.

Celebrating “The Old NY” Undrcrwn pays tribute to when the Knicks were tough and held the heart of the city. With Patrick Ewing dominating the center position, a tone was set, and Madison Square Garden inspired a sense of awe.

Celebrate Martin Luther King day in style this year with a classic Undrcrwn caricature t-shirt. “It was all a dream” reads the tag line, rendered with a historic photographic print.

Lots of brands have showed their support for Barack Obama. Previously we have seen t-shirts by Kilo Goods, Tisavision and others, today UNDR-CRWN joins the club and presents the Obama O-Face t-shirt.
It is now available exclusively at the UNDR-CRWN online store and at The400.

In anticipation of a new State Property album, Undrcrwn has linked with Philly favorites Beanie Sigel and Freeway (both of whom put out solid solos last fall). Tees featuring caricatures and prints of the artwork will soon be available. Free comes draped in Phillies style gear, while the Broad Street Bully is decked out in Flyers orange and black. Everything is full of brotherly love. Great connection between local entities. 
Check Free above, and Beans after the jump.

Straight out of NY, the 5 Boroughs– Neil Armstrong, Daddy Dog, Roli Rho, Do Boy, Vin Roc, Kuttin Kandi, and I.Emerge make up one of the illest DJ crews of all-time they are… 5th Platoon. This year, 5P celebrates their 10 Year Anniversary with a shoe. Not just any shoe though. But a collaborative effort with the one and only Adidas and the brand UNDRCRWN.
The Adidas EQT B-Ball out of this collaboration is now available at Ubiq.
Detailed images after the jump.

UNDRCRWN is a contemporary lifestyle brand fueled by its founders’ passion for sports and fashion.  You probably know that UNDRCRWN’s designs are inspired by basketball, but it is not a performance brand.  Instead, UNDRCRWN products are deeply rooted in the vintage looks, high level of detailing and quality workmanship that represent sports culture from “back in the day.”  While many know UNDCRWN for its clever tees with strong graphics , the brand has quietly been making a name for itself with its full collection of tees, footwear and apparel.  UNDCRWN’s classic designs with a fashion twist, appeal to the sports junkie, the fashionista and everyone in between.

Undrcrwn’s 2007 Holiday line will drop in stores throughout the US, Canada, Europe and Japan later this month.  Undrcrwn has gathered five influential DJ’s to showcase the brand’s new Holiday collection in a 64 page Look-book that will be distributed to all retailers worldwide.  Undrcrwn was able to bring together all the DJ’s for a photo-shoot in their Philadelphia offices, throughout the next week or so we will be bringing you exclusive interviews and visuals of the photo-shoot and interviews with all five DJ’s.

Next one in line that we present you is none other than DJ RICH MEDINA!  If you are not up on Rich Medina or been mesmerized by one of his DJ sets be prepared to be elevated.  Rich Medina is an accomplished Producer, DJ, and Poet.  Worldwide DJ Rich Medina is known for his ability to transform a dancefloor into a collective consciousness of bliss.  His musical expertise spans across many genres including Afro-Beat, Spoken Word, House, Funk, Soul, Jazz, & Hip-Hop.  With further ado I introduce to you DJ Rich Medina…
Read the Feature here…

UNDRCRWN is a contemporary lifestyle brand fueled by its founders’ passion for sports and fashion.  You probably know that UNDRCRWN’s designs are inspired by basketball, but it is not a performance brand.  Instead, UNDRCRWN products are deeply rooted in the vintage looks, high level of detailing and quality workmanship that represent sports culture from “back in the day.”  While many know UNDCRWN for its clever tees with strong graphics , the brand has quietly been making a name for itself with its full collection of tees, footwear and apparel.  UNDCRWN’s classic designs with a fashion twist, appeal to the sports junkie, the fashionista and everyone in between.
Undrcrwn’s 2007 Holiday line will drop in stores throughout the US, Canada, Europe and Japan later this month.  Undrcrwn has gathered five influential DJ’s to showcase the brand’s new Holiday collection in a 64 page Look-book that will be distributed to all retailers worldwide.  Undrcrwn was able to bring together all the DJ’s for a photo-shoot in their Philadelphia offices, throughout the next week or so we will be bringing you exclusive interviews and visuals of the photo-shoot and interviews with all five DJ’s.

Prince Paul hails from the City of New York! He’s one of the true innovative producers / DJ’s in the music industry. Some of his influential creative works span across Stetsasonic, De La Soul, 3^rd Bass, Gravediggaz, Handsome Boy Modeling School, as well as his solo career. As you will find out Paul’s sense of humor is sometimes thought of unorthodox but always enlightening and well received. Sit back relax, as we introduce to you Prince Paul!
Read the Feature here…