In an interesting team-up, Union Los Angeles gets together with marketing master Reggieknow for “Mousetrap”, a video lookbook for the Union LA and Fashion Figure Inc. collaboration. Chris and Reggieknow both star in the short, which is part film and part guerilla lookbook for their t-shirt and shoe collaboration, collector vintage Fila and 80’s style.

““Mousetrap” is a Carte Blanche agency produced film headed by Kwesi Thomas and directed by Reggieknow. Reggieknow describes the plot as a cheesy 2011 love story told in a 1986 fashion. The films begins when Chris and Reggieknow unexpectedly meet the leader of the “Mousetrap Club” The lead “mousetrapketeer” has a business of her own with no interest in Chris at first. She distracts Chris from his loyal worker Reggieknow who wants to expand the Union L.A. business by adding Fashion Figure Inc. to their lists of operations, an idea that parallels their real life collaboration. Chris invites the “mousetrapketeers” over to his “trap house” (a street term for where one runs illegal business) where the courtship continues with the company of more “mousetrapketeers”.

We have said enough, you just have to watch it. Enjoy!

Once again Union Los Angeles has worked with Mark McNairy on some footwear for Summer 2011. We have seen so many variations of the various McNairy classics over the last couple of seasons, sometimes it seems hard to still be original. But Union shows once again that they are good at what they do and present a fantastic line-up of brogues, featuring pebble and waxy leather on the upper with color hits set on the heel, something we have never seen before. We also like the rugged outer sole. Furthermore they produced a black on black saddle shoe with royal blue outer sole and white laces, also refreshing for the coming months. All footwear is made using “Goodyear Welted” construction method, where the upper, insole, welt and sole are entirely stitched together.

Take a look at the full range which just arrived at Union Los Angeles, after the jump.

Having a website is in most cases nothing special, or just something that you do have, like everybody else, thus no big news. But if a store that has introduced so many trends and brands into the market and that has been on top of its game for many years, a store line Union LA, makes the move online, it is big news.
The Union LA website is now online, offering an online store (carrying W)Taps, Neighborhood and Union LA Apparel), blogs, as well as all the other important things around the store.