Violette New York was created by video director, model, and event promoter Va$htie aka Va$h Money, aka Downtown’s Sweetheart. Inspired by uptown and downtown, hip hop and rock, the brand was initially launched as a female focused label, but several men’s t-shirts have arrived for Summer 2009. Each graphic comes in multiple colorways and is printed on a soft bodied t-shirt. In store now at Essence.

More looks from the Violette Summer 2009 Collection follow after the hop and skip.

We present to you the latest video from Kid Cudi directed by Va$htie. This is the second single from Kid Cudi’s debut album Man on the Moon and was produced by New York City’s Ratatat.