Last night, Verbal and Swizz Beatz hosted a Reebok Reethym of Lite Launch Party in Tokyo, debuting Reebok’s Reethym of Lite Asia Pacific campaign, under the creative direction of Verbal. Over 1,000 people gathered at Ebisu Garden Hall witnessing a line up of performances by Japanese artists Trippple Nippples, Mademoiselle Yulia, DJ Lucas Valentine and Taku.

Celebrity guests included: supermodel Ai Tominaga, Hong Kong actor/DJ Sam Lee, Japanese singer Beni, Malaysian DJ Xu from LAPSAP, Bathing Ape founder Nigo, Japanese singer Crystal Kay, models Elie Rose and Melody Yoko, Kozue Akimoto from Shibuhara Girls, influential fashion commentator Don Konishi, and Beams CEO Yo Shitara.

See a photo recap of the night in our gallery.

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© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 9 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Events, reebok, swizz beatz, verbal

As announced a while back, Reebok named Verbal their new creative director for Asia Pacific, taking on a similar role as Swizz Beatz, helping out to relaunch the Reebok Classics range. You can imagine that the artist and designer will be making things a little more colorful and will also add his own taste and take on things to the campaigns, which you can already preview here above.

The first results from the cooperation between the brand and Verbal will be seen in stores these coming weeks. We will of course keep you posted.

More behind the scenes images from the production of the campaign, follow after the jump.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: campaigns, reebok, verbal

In an interesting announcement, Tokyo designer Verbal, best known for his brand Ambush and musical involvements, has been named creative director of Reebok Classics Asia. He joins global creative director Swizz Beatz, who has already started in his new role and released the Kamikaze sneaker as part of the project. The results of Verbal’s involvement should also be interesting, we will definitely keep you posted. (Tokydandy)

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 5 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: reebok, swizz beatz, verbal

Japanese retailer Beams presents a lookbook shoot for Spring/Summer 2011. Entitled “The Portraits”, the lookbook features the new collections that are coming to Beams stores in the coming months, worn by Japanese personalities from the fashion and design word. Included in the lookbook are Nigo (A Bathing Ape), Verbal (Ambush), Masamichi Katayama (Wonderwall) and many others.

Check out the full spread after the jump.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: beams, Fashion, nigo, verbal

Click here to view the embedded video.

“When we had Verbal and Yoon of AMBUSH stop by RSVP Gallery last week for a meet and greet with fans, we knew to expect a lot of color, originality and pop. Take a look inside the in-store where they interact with fans, check out the live stream and speak a bit about who they are.”

© 2010 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: ambush, rsvp gallery, verbal, videos, yoon

Click here to view the embedded video.

For Dr. Martens 50th Anniversary, Verbal + Yoon cover The Runaways’ Cherry Bomb. The music video is directed by Yue Wu. The Parisian artist and motion graphics designer created a great video of Verbal and Yoon, enhanced with some dope effects. You gotta see it for yourself!

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Music, verbal, videos, yoon

The other day we gave you an exclusive preview of the new Parisian jewelry brand Nous Sommes. Karl Lagerfeld himself was sporting his necklace. Here Verbal from Japanese brand Ambush now gives a preview of the blacked out version of the necklace, which will be coming to stores soon.

Take another look at the pendant after the jump.

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© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 4 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: jewelry, karl lagerfeld, nous sommes, verbal

As part of their “Journey of a Man’s Wardrobe” campaign, The Selby shot designer Verbal for Louis Vuitton. You get a detailed look at the Verbal’s studio space in Tokyo, his favorite Louis Vuitton items and also some previews of what there is to come from his Ambush jewelry line, such as the “Eyeball” rings.

Many more images from the Verbal visit by The Selby follow after the jump.

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© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: ambush, louis vuitton, the selby, verbal

After attending the Ambush trunk show at colette in Paris, Verbal headed to Social Club to spin the night – “We Are Underage” Meets “Make Some Noize”. So Me from the Edbanger crew was also in place to spin together with Verbal and Yoon from Ambush. Thanks to Karl Hab we can already show you some images of the night.

More after the jump.

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© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: ambush, edbanger records, make some noize, so me, verbal, we are underage, yoon

Earlier today we reported about the visit of Verbal at colette. Here is a look at the giant POW necklace that he was wearing at the event. In case the regular necklace is a little too subtle for you, this might be something for you!

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 15 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: ambush, necklaces, verbal

This afternoon a special trunk show is taking place at colette in Paris. Verbal from Ambush is at colette to sign some Ambush and Bape x Ambush products. Also they are releasing a special colette version of the “A Bathing Ape Is AMBUSHed” tee in red, which also features an added colette logo on the left sleeve.

A better look at the tee and the event flyer follow after the jump.

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Read the rest of Bape x Ambush x colette T-Shirt

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 5 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: ambush, bape, colette, t-shirts, verbal

Today most of the A Bathing Ape Is AMBUSHed Collection was released in Japan. The collaboration between Nigo’s Bape brand and Verbal’s Ambush brand resulted in a t-shirt, full zip hoodie (the Half Shark/Alligator Parka), new footwear silhouette (the Creeepsta), as well as a series of jewelry. The clothing and footwear has already been released, only some of the jewelry pieces are still missing and will be released soon. The pieces that you see here are now available at Cliff Edge.

Take a detailed look at the product line-up of the A Bathing Ape Is AMBUSHed Collection after the jump.

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© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 10 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: ambush, bape, Fashion, jewelry, nigo, Shoes, verbal

Today we can already give you a bit of a preview from the various A Bathing Ape Spring 2010 Collections. The preview includes new Bape Camo exclusive products, a Milo Safari series, the URSUS Bape Collection in collaboration with Tet from WTAPS and also the A Bathing Ape Is AMBUSHed line, a collaboration with Verbal’s Ambush brand.

Many images fromt the Bape Spring 2010 Collection follow after the jump.

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© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: ambush, bape, Fashion, verbal

Check out the video above, where Big Sean picks up his new limited edition diamond encrusted “POW” necklace, by Verbal’s jewelry brand Ambush. The pick-up takes place at Chicago’s RSVP Gallery store.

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: ambush, big sean, jewelry, verbal

The Cobrasnake is touring again and as usual he manages to show up at the place to be. On June 1rst a big Gucci event went down in Tokyo and it sure looked like a lot of fun. Lots of familiar faces were at the party, including Mademoiselle Yulia, Huge Magazine crew, Gucci head designers and Verbal was spinning the decks for the night.

Take a look at many more pics by the Cobrasnake from the Gucci Tokyo event after the jump.

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© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: cobrasnake, gucci, huge magazine, verbal

For the Tokyo Auto Salon 2009, Teriyaki Boyz member and designer Verbal got to work on the new Toyota iQ. The entire exterior got a chrome look and the interior comes in clean white leather, matching the wheels. The concept was inspired by artist Jeff Koons.

Take a more detailed look at the Toyota iQ x Verbal Car after the jump.

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© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Cars, toyota, verbal

POW! the infamous rings and necklaces by Teriyaki Boyz’s Verbal continue to make their way around the globe. This time they created a special ring and necklace for colette, in their trademark blue. Both pieces are now available in the colette online store.

Detailed images of the POW! x colette Necklace and Ring follow after the jump.

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© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: colette, jewelry, pow, verbal

The people from The Brilliance sat down with Verbal, the man behind M-Flo, Antonio Murphy & Astro jewelry and one member of the Teriyaki Boyz. They talk about music, fashion, jewelry and more.

Check out the interview here.

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 6 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: interview, verbal