An interplay of reality and virtual games: Prada presents ‘Folding in Love’, a brief and intense adventure of an object, in this case sunglasses, which is the flying lead character in a multi-level surreal journey. As befits the classic ‘arcade’ videogames, after travelling through multiple worlds in the Prada universe, the adventure ends in a romantic epilogue.

Directed by Giuliano Federico and Marco Braga @ Modecracy
Soundtrack by Ace of Hz by Ladytron

We take a look at the next new sneaker coming from the Ransom by adidas Spring/Summer 2012 Collection. This season, The Pier takes on a new outsole construction with a nod at the traditional espadrille and has a monochromatic light weight canvas upper. The sneaker will be globally available for Spring 2012 at Ransom by adidas retailers in the coming weeks.

Check out the video shot in Panama here below.

Time Magazine sits down with Damien Hirst. They talk about his spot paintings and why he wanted to put them in so many galleries at the same time, the meaning behind the spots, his diamond encrusted skull and his worth, which seems to be a little lower than in this recent listing of the richest living artists. Enjoy!

We’ll be the first to admit we’re a bit late to the party on this joke. With 1000s of different “Shit ___ Say” videos floating around, the whole concept is teetering on the verge of not being funny anymore… but we went for it anyways and think it came out pretty funny.  Without further adieu, Highsnobiety TV is proud to present Shit Streetwear Kids Say. We hope you have as much fun watching this as we had making it. Enjoy.

Today the official trailer for The Amazing Spider-Man 3D has been released by Sony Pictures. Coming to theaters on July 3rd, 2012, you can watch it now here above!

The Krazy Baldhead EP is out now on Ed Banger Records and includes remixes by MYD (Club Cheval), Tropics, and Victor Aime.

Directed by Fashbacker.

Following Tyler The Creator, A-Trak is up next in VICE and Project X’s Party Legends series. He talks about a wildly elaborate Halloween party night. Enjoy.

The Qatar Museums Authority goes behind the scenes with Takashi Murakami as he and his Kaikai Kiki team prepare to launch his first exhibition in the Middle East. The “EGO” Exhibition by Takashi Murakami opens February 9, 2012 at the Al-Riwaq Exhibition Centre, Qatar.

As usual the Super Bowl brought along a series of great new TV commercials this year. Some better than others, the car makers were again among the most active in the field. Over the last two weeks we have already presented some appealing spots. Now that the Super Bowl is over, the New York Giants have won this year, we can give you a nice recap of the best spots that aired this year.

See them all after the jump.

Pharrell still surprises us and aside from producing music, continues to satisfy his creative inner beast with other interesting projects. The latest one you see here below – he produced the music to the new Lanvin Spring/Summer 2012 Ad Campaign. The imagery and video was produced by Steven Meisel. Lanvin once again surprises with an interesting and unexpected ad campaign this season.

“An exotic and festive dinner party.
Who will take a bite of the forbidden apple?: the angel or the snake???
You can always count on Lanvin to shake up the party!

Music: 18 year old Bronx, NY-born artist Maxine Ashley first caught the attention of super-producer Pharrell Williams on YouTube. Immediately impressed with her signature sound, soulful vocals with an edgy pop attitude, he signed her to his record label, i am OTHER entertainment. “Cookieman,” written and produced by Pharrell, is the first single off of Maxine’s upcoming debut album.”

Enjoy!