Okay, so it’s Lady Gaga. To be honest, we’re not big fans of this song; however, the video itself, directed by Francis Lawrence, is phenomenal. Check it out. Super eye-catching. Lady Gaga’s latest album drops November 23rd and features 8 new tracks including this one.

Sneaker Freaker presents a nice little video announcing the release of their collaborative 850 running sneaker with New Balance on December 5th. Check it out!

To go along with the recent release of the HUF x Nike SB Blazer Premium and apparel the HUF team went out for a day of hill bombing with Nike SB’s “one and only wild man” Omar Salazar. Enjoy the video above and then check the HUF blog for some behind-the-scenes photos from Omar’s day of gettin wild in the streets of SF.

The Ampal Creative presents a behind the scenes look at their “girls that intrigue us” lookbook shoot. “We didn’t want to use models, but instead chose a few of our friends who are also involved in fashion. Mallyce, Michelle and Natalia have all developed their own unique style and also are involved on the ground level of clothes and fashion today. Michelle is the production manager for Pastelle, Ransom, and Diamond Supply Co.’s apparel. Natalia has her own jewelry line, n.om, which is killing it, and Mallyce designs and runs, the high end fashion line LAEKEN.”

In this episode Maestro takes the ferry into the city to visit his friend Anoma, fashion director for Complex magazine and experiences a new and different day in New York City.

Bobbito aka Kool Bob Love’s event 10/21/09 in NYC. Stretch Armstrong, Bobbito and Rich Medina plus Tato Torres y Yerbabuena rocking. Enjoy!

PUMA has just released a new video that tells the story of their collaborative 700 Level shoes with UBIQ, as well as the history of the 700 level itself.

Sneaker lovers and sport enthusiasts have so much in common. Both have an innate streak of crazy. Both know that sometimes they have to patiently wait for the things they want most – limited editions, championship titles, etc. But most importantly, both understand that the colors they paint on their faces and the kicks they put on their feet define who they are.

For these reasons, PUMA teamed up with Philadelphia sneaker collector boutique UBIQ. Located in center city, UBIQ sits at the heart of a sport-crazed culture – where brotherly love is more like sibling rivalry and fans have souls made of steel.

The PUMA x UBIQ 700 Level collection drops November 8th at UBIQ Philly.

We have already lots of collaborations and hints from the Reebok Pump 20th Anniversary celebration. Spine TV caught up with Paul Litchfield to talk about the iconic shoe.

“From Project Managing the birth of the revolutionary Pump in 1989, through to his post as the present day Vice President of Advanced Concepts, Paul Litchfield is a man who knows Reebok and the Pump. This exclusive interview with Spine TV looks at how the concept of the Reebok Pump was born and the athletic footwear industry was changed instantly and forever.”

Enjoy!

The long awaited first video from the critically acclaimed album “Soon You’ll Understand” Presented by Crooks & Castles and produced entirely by Moonshine. Directed by Jerome D.

Supreme worked with RZA on their recent Supreme Book Volume 5 and of course also used the occasion to talk to him. Supreme ended up doing several short spots with him on different topics. One spot you can already see here above, the others you just have to check out here.