There are not many bands out there that can create appealing music videos that attract the masses, while producing them in cooperation with big brands, which usually turns out to be a turn-off for fans.

For the 2012 Super Bowl they teamed up with Chevrolet on the official music video for their song ‘Needing/Getting’ and once again they got creative.

“OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck.”

Check it out.

Mylene Jampanoï stars in Agent Provocateur’s Spring Summer 2012 campaign. Here above you can watch the seasonal film by the brand. Enjoy!

A teaser edit from Episode 4 of ‘Catchin’ Air’. Andy Hurdman wakeboards through an ice field in Alaska, well waiting for the wind to pick up. The scenery is incredible, check it out here below.

Jake Davis drops his latest Test Shots video, this time featuring designer Timo Weiland. The streets of New York serve as the backdrop for Davis and the well-styled Weiland. Check it out.

Today we present the first commercial for the upcoming Marni for H&M Collection for Spring/Summer 2012. The commercial was directed by Sofia Coppola. Enjoy!

Using Tokyo as a pivotal source of inspiration, this season’s edition of PROJECT Wooster will highlight Japanese designers, exposing their mastery in crafting product that transcends culture and time. Brands featured include: visvim, NEXUSVII, Mando, Monitaly, Kapital, Yuketen, Nepenthes, Rocky Mountain Featherbed, United Arrows and more. Look for the launch of Nick Wooster collaborations with brands that he feels represent the best in class of each category.

Filmed by Marcus Troy
Edited by Unknown Collective
Pictures by Marcus Troy & Ahmad

“Watch Lexus’ first-ever commercial for the “big game”, introducing the all-new 2013 GS and a glimpse of what Lexus has in store for 2012.”

Right after presenting the new M.I.A. ‘Bad Girls’ music video, we double up and present the official visuals for ‘Give Me All Your Luvin’ by Madonna, also featuring M.I.A. and Nicki Minaj. Just in time, as the three will be performing during the Super Bowl, the new video from the song of Madonna’s upcoming MDNA album has released today.

After presenting M.I.A.’s song ‘Bad Girls’ just a couple of days ago, we can follow up today with the official video. The video was directed by none other than Romain Gavras. Enjoy!

The new Y-3 Spring/Summer 2012 campaign by Collier Schorr takes its cue from the experimental city of Brasilia. Portraits are collaged with xeroxes of archival Brasilia, to suggest a delicate balance between the body and the many ways it is contained.

‘The Precipice’, Schorr’s fictitious travelogue, leads us further into Brasilia’s dramatic landscape of 20th century modernist architecture. In the campaign concrete structures that loom all around Brasilia read like excavated ruins from a future civilization.

Credits and further info on the campaign follow.