San Franciso based Werehaus presents a cool video lookbook for Black Scale’s Spring/Summer 2012 collection. Featuring notable monuments from around the city, the video is narrated by Black Scale founder Mega who talks about the philosophy behind his line. Well executed.

Today Porsche delivers a first video of the new Cayenne GTS. The 420 hp off-roader will for sure not disappoint. Detailed images of the car follow here.

Tupac made an unexpected appearance in hologram form at this past weekend’s Coachella music festival and it looks like he also made a return to deliver a message through R2-D2 to Obi Wan, Luke and C-3PO. See what ‘Pac had to say to the Star Wars good guy crew in this funny video.

Emmy-winning director Jamie Caliri helms the video for “The Rifle’s Spiral,” from Portland indie band The Shins. NOWNESS has the exclusive premiere.

Enthusing about the current renaissance in music videos after also making a 3D version of the film exclusively for the Nintendo 3DS, Caliri observes: “It’s now more like the years before MTV, when music videos did not have a formula. You can be expressive and idiosyncratic.”

The Shins: The Rifle’s Spiral on Nowness.com.

After getting Punk’s himself, Odd Future’s Tyler The Creator will host Episode 4 of Season 9 of the MTV show himself. Check out the trailer for the episode here above.

Waiting for Lightning is a feature length documentary film about skateboarding legend Danny Way. Directed by Jacob Rosenberg, Waiting for Lightning delves into Danny’s life story and the progression of the sport that he is a part of. Check out the trailer here above.

Continuing to promote the upcoming Ridley Scott film ‘Prometheus’ we come across this latest video introducing the robot of the future – David. Not only did they create the video trailer, they also produced a full page ad that you will be seeing inside The Wall Street Journal and other newspapers.

Prometheus is coming to theaters June 8, 2012. You can watch the official trailer here.

Check out the full page ad after the jump.

Another installment in the long and fruitful combination between beautiful women and sparse clothing, a partnership that has been winning hearts and minds for centuries, is the upcoming supplementary Spring 2012 Lookbook shot by Rae Threat and Kimberly Kane for Mishka. They have employed the talented Ms. Threat before, most recently for the Fall 2011 shoot featuring Andy San Dimas and Jessie Andrews.

This time it’s got more girls, more locations, and – of course – more guns. Rae and compatriot Kimberly Kane rounded up the one and only Belladonna, blonde bombshell Charlotte Stokely, the gorgeous Gracie Glam, and last but not least, Aiden Ashley and got them into (and out of) some of the best Spring 2012 items.

The video above, shot by Ryan Pardeiro, is just a teaser with the full lookbook dropping this Thursday.

Theophilus London presents his newest music video for ‘All Around The World’, from the new Remix Album “Timez Are Weird These Nights”, which will be available April 24, 2012.

Since a few years already, video hosting site Vimeo organizes the Vimeo Awards, where they choose together with an international panel the world’s best videos. This year they also added the ‘Fashion’ category to the awards. The Judges for the category are Humberto Leon from Opening Ceremony, Nicola Formichetti and Nick Knight. Furthermore they have added the ‘Action Sports’ category and the judges here are just as prominent, including Stacy Peralta, Travis Rice and Alana Blanchard.

Go vote in all categories here.