Swedish brand WeSC teams up again with Retrosuperfuture aka SUPER, on a series of sunglasses for Summer 2011. Based on their previous collaboration, the two brands present a new frame in overall three colorways for the new season.

“We revisited the confidently kooky MOOSE model, first released with WeSC last season, in three new color-ways: a glossy black; an upbeat light tortoise matte, and a subtle transparent grey. As always we have used only the finest of materials: top-notch acetate and Carl Zeiss lenses are guaranteed. The detail on the bridge of the MOOSE gives the shades a tongue-in-cheek futuristic feel, while the WeSC decor hinges are in keeping with the brand’s playfulness. Made with an expert Italian touch, without losing that upbeat Swedish appeal.”

You can purchase the new WeSC by SUPER sunglasses now in the official SUPER online store.

Take a detailed look at the various colorways after the jump.

WeSC has released this first teaser image for their new collaboration with RZA, titled ‘Chambers by RZA.’ Little can be revealed at this point, but RZA will be with the WeSC crew at Bread & Butter Berlin in early July to show more. We’ll update you as we can.

The WeSC x SUPER sunglasses have landed. Handmade in Italy with Zeiss lenses, certified UVA/UVB protection, a sunglasses pouch and other excellent qualities, they’re a great look for summer, especially in Tortoise. Available now through wesc.com.

WeSC has been working hard on their still rather young footwear offering. The latest sneaker to join is the Ahab. The mid top was inspired by the classic boat shoe, a fusion that we see quite often these days. The sneaker comes for Summer 2011 in two new canvas colorways, featuring white leather laces and a suede heel tab. Sneakersnstuff (storeguide) has them in stock now.

Check out the other colorways after the jump.

During Bread & Butter Berlin Winter 2011 we talked to WeSC co-founder Greger Hagelin and brand manager Thomas Flinn about their most interesting product releases to come for Fall/Winter 2011. Greger presents the new Italian inspired footwear range, including leather shoes and boots. Thomas talks about a new headphone collaboration and about the new capsule collection with UK photographer Fatsarazzi. Enjoy!

Check our B&B Winter 2011 video interview with Jeff Staple here.

Nate Bozung, Amy Gunther and others show off their WeSC headphones in this new video.

“Music is very personal and individual – different people enjoy different things, at different itmes, with different sound. Sometimes things aren’t what they look like or appear to be – that goes for happenings, objects and most importantly these people we love to talk to and about. We’re all different, we’re all pretty unexpected and we all love music. Especially in WeSC Headphones.”

Enjoy!

In their latest issue, Arkitip magazine gets together with Swedish brand WeSC and documents the so-called WeActivists, as the brand likes to call it – people that inspire the brand and that have been actively involved in it over the years. We actually do not know of another brand involving designers, artists, skateboarders and other tastemakers in such a pro-active way, making it a very interesting and also natural collaboration more on a friendship than on a business level. The issue features Stash, Mode 2, Yasumasa Yonehara and many others. Furthermore it comes packaged with a fresh pair of WeSC headphones.

The magazine is now available here.

A further look at the magazine follows after the jump.

We bring you the world exclusive of this enlightening video from WeSC documenting each meticulous step of their denim making process. It’s fascinating to see that each component from cutting to sewing to color treating to stitching to affixing the labels and boxing the jeans up for shipment requires the dedicated oversight of an actual human being.

Enjoy!

And the holiday giveaways continue. Today we look to our Swedish friends at WESC for a brand new pair of sneakers from the just-launched WESC footwear range (winner can pick any style/size), as well as the much sought-after WESC x Casio G-Shock watch! As always, it’s easy to enter and win:

How to Win!

Join Highsnobiety on Facebook and comment on our WESC discussion.

Good luck and be sure to check out the other Highsnobiety Holiday Giveaways here.

See all the shoe options after the click.

WeSC has prepared for an early release of their first ever footwear collection. First styles from their Spring 2011 sneaker line have surfaced today at select retailers. They present the Hagelin Mid Top Sneaker in several leather versions, the Clopton low top sneaker and the collaboration with Stash on the Emerson low top sneaker. The entire range is now in stock at Caliroots.

Take a further look at the new WeSC sneakers after the jump.