The new Y-3 Spring/Summer 2012 campaign by Collier Schorr takes its cue from the experimental city of Brasilia. Portraits are collaged with xeroxes of archival Brasilia, to suggest a delicate balance between the body and the many ways it is contained.

‘The Precipice’, Schorr’s fictitious travelogue, leads us further into Brasilia’s dramatic landscape of 20th century modernist architecture. In the campaign concrete structures that loom all around Brasilia read like excavated ruins from a future civilization.

Click here to view the embedded video.

Credits and further info on the campaign follow.

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© 2012 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: adidas, videos, y-3

After giving a teaser look at the ‘Great Britain’ Capsule Collection, we show you today the Y-3 Sneak shoes from the Spring/Summer 2012 Collection. Taking its base silhouette from the iconic Superstar sneaker, the upper construction is certainly very different, using large elastic cordes for closure, attached to hiking boot inspired, oversized hook eyelets. Look out for these to release early 2012.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Sneakers, y-3

We take an early look at the upcoming ‘Great Britain’ Collection by Y-3 for Spring/Summer 2012. Obviously the brand is thinking ahead and considering the upcoming London Olympic Games, the theme makes sense. The capsule collection consists of several bags, as well as sneakers. More detailed images will be available soon.

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: bags, Sneakers, y-3

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Over the weekend Y-3 presented their new Spring/Summer 2012 Collection during New York Fashion Week. We present a video recap of the catwalk show, presenting both mens and womens collections for the coming season. Enjoy!

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Fashion, nyfw, videos, y-3

Y-3 has just launched their new Fall/Winter 2011 Collection. While mostly sticking to white and black colors, Yamamoto classics, the brand also plays with some interesting Norwegian wool patterns in the line, giving the footwear a real winter feel.

As part of the series they present the mid top Courtside sneaker, the Moto Low and Moto High sneakers, as well as the Sprint running shoe. All of them mix premium cowhide leathers and Norwegian wool print uppers. The sneakers are now available in the official Y-3 online store.

Check them out in detail after the jump.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Sneakers, y-3

Click here to view the embedded video.

Y-3 presents their new campaign film for their Fall/Winter 2011 Collection.

“The collection explored variations on a theme of escape, and was inspired by books such as Jack Kerouac’s On the Road and Jon Krakauer’s Into the Wild. This meant protection first and foremost, realized in exaggerated funnel-neck collars; simple modularity; voluminous, cocoon-like silhouettes; and intensive quilting on everything from hoods to coats to leggings. In classic Yohji Yamamoto fashion, prints and patches on select garments spelled out the collection’s theme, stating phrases like “Nowhere in Particular,” “Homeward Bound,” and “I’m on the Road.””

Enjoy!

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: adidas, Fashion, videos, y-3

Click here to view the embedded video.

We present a time-lapse video showing the painting of Y-3’s new Spring/Summer 2011 campaign billboard on the intersection of Houston & Broadway in NYC’s Soho neighborhood.

Credits: Billboard by Colossal Media Group, featuring model Jacob Coupe, Video directed by Aaron Wesner.

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: advertising, billboards, Fashion, y-3

Made from durable Cordura Nylon, Y-3 presents the very solid Mobility Wheel Duffle as part of its Spring/Summer 2011 Collection. When it comes to backpacks and messenger bags, the choice is wide these days. But if you want something proper to travel for longer than a weekend, the situation is a different one. The Mobility Duffle comes in a nice mix of nylon and leather and features signature Y-3 accents in bright orange. For us, just the right amount of details to set it apart from the rest, while being timeless.

The duffle bag is now available from the official Y-3 online store.

Detailed images of the bag follow after the jump.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: bags, y-3

A solid new version of the Y-3 Hayworth 2 Mid has dropped for Spring/Summer 2011. The Hayworth is a basketball turned fashion sneaker, featuring premium leather upper with mesh toe box. The special detail about this particular new version are for sure the ankle strap and the window feature on the heel. The sneaker is now available from the official Y-3 online store.

More detailed images of the sneaker follow after the jump.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Sneakers, y-3

In an interesting move Y-3 has added some dress shoes to their Spring/Summer 2011 Collection. While the high fashion brands have been moving more and more into the sneaker market, it seems like we see the same happening now the other way around. The Y-3 Dress Lace is the best example for this trend. Featuring raw denim and perforated premium leather on the upper, the shoe combines Y-3 technology with casual design. The orange layer in the leather sole is a nice branding touch. The shoes are now available from the official and newly opened Y-3 online store.

More views of the shoes follow after the jump.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Shoes, y-3

Y-3 presents a new polka dot version of their Honja High sneakers. “Slim-fitting and skate-inspired, these Y-3 Honja High shoes create a clean, laid-back look with hidden lacing.” Materials include cow leather, goat suede, canvas and pig leather lining. Available direct from Y-3.

More images follow after the click.

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© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Sneakers, y-3

Yohji Yamamoto and adidas celebrate the opening of the first Y-3 flagship store in London. Luxury retailer Hervia Ltd is working in collaboration with adidas to bring the first standalone Y-3 store to London. Y-3 Conduit Street will debut with the Spring/Summer 2011 collection and will carry the full range including men’s and women’s apparel, footwear, accessories and kids.

The store will open its doors today at 54 Conduit Street.

Take a look inside the store after the jump.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 4 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Stores, y-3

Click here to view the embedded video.

Just this weekend Y-3 presented their latest Fall/Winter 2011 Collection during New York Fashion Week. The video here above gives you a detailed look at the new line. Enjoy!

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Fashion, videos, y-3

Yohji Yamamoto’s Hayworth sneaker from the adidas Y-3 line comes in a workboot-styled make up for Spring 2011. The look has been done countless times before, but still looks pretty good. Now available through Revolve.

More images follow after the click.

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Read the rest of Y-3 Hayworth High ‘Workboot’ Spring 2011

© 2010 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Sneakers, y-3

Y-3 has released a clean looking boot from their Fall/Winter 2010 Collection. The boots come in black/white and white/black colorways with premium leather on the upper, patent leather toe cap and large logo drop on the heel. The boots are now available from No. 74.

Photography: Highsnobiety

More detailed images of the boots follow after the jump.

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© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Boots, y-3

Recently we took a closer look at the knitwear pieces from the Y-3 Fall/Winter 2010 Collection and we were actually impressed by some of the pieces in the new line. Especially the heavy knitwear pieces looked great. Y-3 has produced a fantastic double breasted peacoat styled cardigan, available in navy and black. Furthermore a beautiful cable knit cardigan with leather buttons has been released. All knitwear pieces are now available from No. 74 in Berlin.

Photography: Highsnobiety

More detailed images of the products follow after the jump.

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© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: knitwear, y-3

This past weekend we attended the Y-3 Spring/Summer 2011 Fashion Show. The high end brand by adidas impressed with a big setup, presenting both the mens and womens collections from its collaboration with Japanese designer Yohji Yamamoto.

Photography: Robert Wunsch for Highsnobiety.com

Take a look at the new collection, backstage and the scenery after the jump.

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Read the rest of Y-3 Spring/Summer 2011 Fashion Show

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Fashion, fashion week, y-3

Y-3 has released a butter soft leather jacket from their Fall/Winter 2010 collection. The linerless jacket comes in black suede with a nice quilted detail on the shoulder and 4 front pockets. The jacket is now available from No. 74 (storeguide).

Photography: Highsnobiety

More views of the new Y-3 jacket follow after the jump.

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Read the rest of Y-3 Leather Jacket Fall/Winter 2010

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: jackets, y-3

The Y-3 Fall/Winter 2010 footwear collection is beginning to roll into retail. Previously unseen are these Yohji Star High Sneakers and in white and black leather. Details include embossed and perforated stripes at the sides, raised logo on the tongue and an off-white rubber midsole with an embossed heel. Now in stock at SSENSE.

Detailed images of the sneakers follow.

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Read the rest of Y-3 Yohji Star High Sneakers

© 2010 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Sneakers, y-3

Click here to view the embedded video.

After several previews, the official full length campaign film of the Y-3 Fall/Winter 2010 Collection has been released today. The collection is getting to stores right now. Enjoy!

Creative Direction: Lloyd & Co.
Still Photography: Alasdair McLellan
Cinematography: Theo Stanley / New Mountain
Editing: Frederic Taxi
Styling: Nicola Formichetti
Music: David Salom
Hair & Make-Up: Didier Malige & Gucci Westman
Location: Pier 54, Hudson River Park – New York City

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Fashion, videos, y-3