Cult British label YMC are to open their new store in Poland Street, W1. The concept space will home both their mens and womenswear collections plus other finds. YMC collections are known for their modern and functional design, inspired by classic styles but updated with a contemporary feel. The store is due to launch Friday 31st July.

Take a look inside the new YMC Flagship Store London after the jump.

YMC got inspired by the 60’s this season and presents two snakeskin deck shoes as part of their Spring/Summer 2009 Collection. The deck shoes feature faux snakeskin uppers, white outer soles and matching white leather laces.

The YMC Snakeskin Deck Shoes are available at YMC retailers now.

YMC is another label that we have been closely watching over the past couple of seasons. Their new Spring/Summer 2008 collection just entered stores and we have already found a piece that really attracted out attention – the cable knit cardigan. The collar looks great, also the high buttons look good and for anybody that has ever tried on a piece like this will know, they also make sense. Along with many more pieces, the cardigan is now available at End.