Highsnobiety
Courtesy of Gucci

If you've been living under a rock for the past month or so, you probably wouldn't know that Gucci turning 100 this year, commemorating the occasion with headline-worthy shakeups like its Balenciaga "hacking lab" and a forthcoming Los Angeles runway show. The Italian luxury heavyweight's next celebratory affair is "Gucci Garden Archetypes," a multi-pronged exhibition celebrating creative director Alessandro Michele's past campaigns both in person and through various digital mediums.

Under Michele, Gucci has developed an inimitable flair for '70s pastiche, steeping its apparel, accessories, and even lifestyle locations in out-of-time elegance. Archetypes, hosted inside Gucci's Garden space, place 15 memorable Michele-helmed campaigns on a gilded pedestal. Design studio Archivio Personale has created a series of immersive rooms for guests to explore, replicating Cruise 2020's elegant Gucci restroom, Pre-Fall 2017's disco fever, and Fall/Winter 2018 by way of countless stuffed animals and bewigged mannequin heads.

Not all of Gucci's would-be guests can visit Florence, of course, so the house is simultaneously launching a virtual tour as part of its ongoing Roblox partnership, which recently expanded with the latest Gucci Sneaker Garage update. For two weeks, gamers can stroll through a digital Gucci Garden gallery that mirrors the actual presentation, complete with content that could only occur in-game: for instance, visitors' avatars will be able to absorb elements of the exhibit to become walking Gucci billboards.

Two special collectibles tie in with "Archetypes" — a thematic real-world catalog and a special scent called The Alchemist’s Garden, which is restricted to only 1,000 luscious lacquered bottles. Gucci Garden's first exclusive Eau de Parfum, it was cooked up by Michele and master perfumer Alberto Morillas and probably smells like pure opulence.

"I thought it was interesting to accompany people in these first six years of adventure, inviting them to cross the imaginary, the narrative, the unexpected, the glitter," Michele said in a statement. "So, I created a playground of emotions that are the same as in the campaigns, because they are the most explicit journey into my imagery," Those in or en route to Florence can email Gucci Garden to book a visit, while gamers are already exploring the new Gucci space online until the Roblox event ends May 31.

We Recommend
  • Sabato De Sarno's Gucci Is Gucci at Its Chicest
    • Style
  • Everything's Gucci: Detailed Looks at FW24's Accessories
    • Style
  • The End of Gucci Vault Is the Start of Something Beautiful (EXCLUSIVE)
    • Style
  • Storage Wars: 18 Crossbody Bags to Store Your Daily Essentials
    • Style
  • Forget IG — Kendall Jenner & Bad Bunny Make It Gucci Official
    • Style
What To Read Next
  • The Best Kits Ahead of Euro 2024 (So Far)
    • Style
  • Why Are Famous People Obsessed With Cowboycore?
    • Style
  • AMBUSH Turned Sake Cups Ultra-Modern
    • Culture
  • NOCTA's Nike Hot Step Sequel Is a Bigger & Better Than the Original
    • Sneakers
  • New Balance's 2024 Line-Up Is Hella Stacked!
    • Sneakers
  • Kendall Jenner in Business Bottega Is Best-Dressed Material
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.