Brand: Heron Preston x Nike
Model: Air Max 720/95 and Air Max 95
Key Features: The hybrid Air Max 720/95 sneaker boasts a bright Air-wrapped Air Max 95 upper with multiple mini Swooshes, a 720 sole unit, Heron Preston branding on the tongue, and Cyrillic "СТИЛЬ" (style) text on the toe. The Air Max 95 features a translucent, Air-wrapped upper with a mesh base, branding hits on the toe, and Air Max 95 tooling.
Release Date: April 15
Price: TBC
Buy: The sneakers will be available to customize as part of Heron Preston and Nike’s “HERON PRESTON BY YOU” activation at Milan Design Week and then via Nike By You.
Editor’s Notes: Last week, Nike unveiled its latest collaboration with designer Heron Preston alongside its Air Max collaboration with Cactus Plant Flea Market. Now we have been given a closer look at Heron Preston collab via official imagery, which you can check out above.
For his latest project with the Swoosh, Preston has merged the Air Max 95 with Nike’s new Air Max 720. The sneakers are dropping to celebrate the launch of Nike By You, which replaces NIKEiD as the brand’s customization platform.
“I’m excited to see what kids create, to see their process, them sharing that process, just as much as them sharing the final product," says Preston. "Really bringing that magic to life, that’s what is really exciting for youth right now, that they can manipulate reality and create things that weren’t originally supposed to be.”
Preston previously teamed up with Nike on a set of Huarache E.D.G.E. sneakers, which are now set to drop in Europe.
It would appear Preston's new Air Max sneakers will be available as customizable options on Nike By You but won’t be dropping individually. We'll update should that situation change.
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