general idea

Fashion Sep 9, 2014

General Idea Opens Pop-Up Shop in New York

Burgeoning Korean label General Idea pops up in New York’s Lower East Side after a successful show at New York Fashion Week (see here). On sale is their full Fall/Winter 2014 collection of contemporary street looks along with a special… Read more
Fashion Sep 8, 2013

General Idea Spring 2014 Collection

Presented at the Classic Car Club, Korean designer Bumsuk Choi presented the 10th season of General Idea with the Spring 2014 collection during New York Fashion Week. Working with color blocking on a tight color palette, Choi worked very… Read more
Fashion Sep 10, 2012

General Idea Spring/Summer 2013 Collection

Our brethren over at Selectism have been hitting the NYFW shows heavy this week. Here’s what they had to say about General Idea. “Mr Bumsuk Choi presents Spring Summer 2013 from General Idea. Camo continues its march onwards, if you… Read more
Fashion Aug 19, 2010

Puma x General Idea Capsule Collection

Puma reveals their latest Asian collaboration with Korean fashion brand General Idea, owned by designer Bumsuk Choi. “Chosen as the first designer to become a part of the PUMA Archive collaboration project in Asia, which invites Asian… Read more
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