innovation

Sneakers May 11, 2008

Nike Rejuven8 – The Background Story

At a Thanksgiving dinner in 1999, a NIKE innovation leader’s seven-year-old son took the protective fruit net off an Asian pear and placed it around his bare foot. It was a playful gesture that immediately sparked the imagination of… Read more
Sneakers Jan 24, 2008

Nike Air Zoom Talache Mid

Totally unexpected Nike hits us with an entirely new model, the Air Zoom Talache Mid. The well chosen mix of materials (velour, suede and leather), good color combinations, nice silhouette and premium look make the sneaker a nice addition… Read more
Fashion Nov 12, 2007

The North Face 485 Collection

With the 485 Collection, The North Face finally presents an urban collection that is not targeted only at the sports enthusiast, but simply innovative urban sportswear. The 485 outerwear collection breathes an urban, artistic spirit into… Read more
Clothing Jul 31, 2007

Nike Tech Pack – The Full Collection

We have reported about the Nike Tech Pack before and attended the official presentation with the designers in Milan a couple of months ago. Thanks to Hypebeast we can show you nice pictures of the entire line-up. Global athletic brand … Read more
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