true sf

Fashion Aug 1, 2009

True 13th Anniversary Collection

In addition to re-releasing their collaborative Nike Humaras, Bay area retailer True extends their 13th Anniversary celebration with this Summer collection entitled “Far From The Finest.” The drop features lightweight outerwear designed… Read more
Caps & Hats Nov 11, 2008

True SF “Cali” New Era

San Francisco’s True has produced some striking New Eras over the years. Their latest takes it direct to their home state, and riffs of the California flag. The hat releases this coming Saturday, November 15, and with it True has … Read more
Fashion Oct 2, 2008

Rebel 8 x TRUE SF: When the Lights Go Down

Rebel 8 combines with True SF for the second time with the “When the Lights Go Down” crewneck. The sweatshirt is named for the famed Journey song “Lights” and will release in limited quantities on October 6, 2008. Rebel 8 … Read more
Caps & Hats Sep 19, 2008

True SF x Rebel8 New Era Cap

True San Francisco got together with Rebel8 to collaborate on a New Era cap. After the Vans collaboration project that we presented to you yesterday, this is yet another nice project by Rebel8. The cap comes in all black canvas … Read more
Fashion Jul 21, 2008

True SF 12th Anniversary T-Shirts

This weekend True San Francisco, a boutique that has been on top of its game since many years, is celebrating its 12th anniversary. For the occasion they made a couple of t-shirts that are now available in store. Check out … Read more
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