true Archive • Highsnobiety

Saturday, September 11th, 2010

True x Black Scale Native League Project Volume 7

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Mega brings his Black Scale brand to the Native Leagues Project roster for San Francisco streetwear mainstay True. Saluting the rich legacy of the SF Bay area sports teams is the purpose of The Native Leagues Project and for release…

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Saturday, August 7th, 2010

True 14th Anniversary Collection

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San Francisco boutique True presents their 14th anniversary collection. “In celebration of fourteen years of non-relevance, San Francisco natives True releases this capsule collection. Especially meant to cope with the variety of temperatures & elements one may deal with on…

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Friday, July 23rd, 2010

True x Diamond: Native Leagues Project Volume 6

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Diamond Supply Co. steps up to the plate to join San Francisco’s True for Native Leagues Project release #6. The concept behind the Native Leagues Project is for True to collaborate with some of their top brands in tribute to…

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Friday, July 9th, 2010

True x JanSport: Human Zoo Collection

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As one of five shops chosen by JanSport to participate in their Right Pack Signature Series, San Francisco Bay Area bred True brings the Human Zoo Collection. Consisting of a JanSport Original Right Pack, a zip hood, a tee and…

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Thursday, June 17th, 2010

True “Sharpie” Collection

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True gets inspired by the iconic Sharpie pen and created a capsule collection around the theme. “Back to the sketch book. Revisiting the classic True “Sharpie” 59-Fifty, we’ve released the original New Era design in a new colorway featuring all…

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Monday, June 14th, 2010

True X Adapt: Native Leagues Project Volume 4

Adapt and TRUE have come together for the 4th installment of TRUE’s Native Leagues project series with a tee entitled ‘Summer of Love’. During the summers of 1967-1969, the Haight/Ashbury neighborhood of San Francisco, which is also home to the…

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Friday, May 21st, 2010

True x Crooks & Castles: Native Leagues Project Volume 3

True x Crooks & Castles: Native Leagues Project Volume 3

San Francisco Bay Area stronghold True teams up with Crooks & Castles for the third installment of The Native Leagues Project. This release celebrates the annual Bay Bridge Series being played this weekend between the San Francisco Giants & Oakland…

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Tuesday, April 20th, 2010

True 4/20 Pack – Spice Grinder, Blunt Splitter & T-Shirts

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To celebrate “the most important day of the year for San Francisco’s Haight Ashbury District,” True presents the 4/20 pack. Highlights for 2010 include a new and improved “spice” grinder and a blunt splitter, which are accompanied by a selection…

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Sunday, April 18th, 2010

Benny Gold x True Native League – The Giants

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Next up to participate in the True Native League collaborations is fellow San Francisco designer Benny Gold. Benny was asked to contribute his design to the SF Giants. The t-shirt that came out of the collaboration will be exclusively released…

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Thursday, January 14th, 2010

True x The Hundreds “Native Leagues Project” – Drop 1

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San Francisco based True unveils the Native Leagues Project: a tribute to the rich legacy of the Bay Area’s sports teams. Hirokazu Sato, head taste maker at True conceptualized a project that features some of streetwear’s finest to celebrate the…

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